Senior Insight Analyst

HKBN; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

HKBN is seeking a data analytics professional in Hong Kong to transform data into actionable insights that drive conversion and campaign effectiveness. You will mine data, segment customers, and manage end-to-end campaigns while coordinating with IT and the Data Management Team.

The role requires strong SQL, Python, and data visualization skills (Power BI/Tableau), plus experience with CRM tools and marketing automation. Excellent communication in English, Cantonese and Mandarin is essential.

Qualifications

• Degree holder in IT/IS/Statistics/Business Administration or related disciplines.
• Min. 3 years experience in data analysis and CRM using large-scale database.
• Solid knowledge and experience in SQL, Python and data visualization (Power BI / Tableau).
• Experience in marketing automation software/CRM tools (e.g. Salesforce, MS Dynamics, Adobe campaign etc.).
• Good knowledge of advanced analytics and ML techniques.
• Positive and innovative learning attitude, proficient in problem-solving and stakeholder management.
• Fluent in English, Cantonese and Mandarin.

Responsibilities

• Perform data mining and analysis to provide actionable insights and improve conversion
• Prepare customer segments and manage campaign journey to deliver campaign on agreed timeline and conduct post mortem to continuously improve effectiveness
• Design and develop dashboards using data visualization tools (Power BI), and translate data into actionable insights to support decision making
• Review and identify automation for workflows and data process
• Provide advanced analytics support including machine learning and statistical modelling
• Work closely with Data Management Team and IT to identity valuable data sources from all touchpoints, and transform it into an analytical-friendly format to support analysis, digital journeys enhancement and process optimization

Skills

Data analysis

CRM

SQL

Python

Power BI

Tableau

Machine learning

Stakeholder management

English

Cantonese

Mandarin

Education

Degree in IT/IS/Statistics/Business Administration or related disciplines

Tools

Salesforce

MS Dynamics

Adobe Campaign

Job description

• Perform data mining and analysis to provide actionable insights and improve conversion
• Prepare customer segments and manage campaign journey to deliver campaign on agreed timeline and conduct post mortem to continuously improve effectiveness
• Design and develop dashboards using data visualization tools (Power BI), and translate data into actionable insights to support decision making
• Review and identify automation for workflows and data process
• Provide advanced analytics support including machine learning and statistical modelling
• Work closely with Data Management Team and IT to identity valuable data sources from all touchpoints, and transform it into an analytical-friendly format to support analysis, digital journeys enhancement and process optimization

Requirements:

• Degree holder in IT/IS/Statistics/Business Administration or related disciplines.
• Min. 3 years experience in data analysis and CRM using large-scale database
• Solid knowledge and experience in free-hand SQL, Python and data visualization (e.g. Power BI / Tableau)
• Experience in marketing automation software/CRM tools (e.g. Salesforce, MS Dynamics, Adobe campaign etc.)
• Good knowledge of advanced analytics and ML techniques
• Positive and innovative learning attitude, proficient in problem-solving and stakeholder management
• Fluent in English, Cantonese and Mandarin