CRM Analytics Lead — Insights, Automation & Campaign Support

Classy Wheeler Limited; Hong Kong; On-site; HKD 279,000 - 390,600; Full time

Job summary

A leading firm in Hong Kong is seeking an individual with strong analytical skills to conduct customer analysis and support CRM initiatives. The ideal candidate will have a university degree in Marketing or related fields, and experience in database marketing, customer segmentation, and hands-on SQL proficiency. Proficiency in both English and Chinese is essential. This role includes designing reports and managing customer data capture processes to enhance CRM strategies.

Qualifications

• Practical experience in database marketing, customer segmentation, and customer analysis.
• Strong analytical skills with good report writing abilities.
• Hands-on experience in SQL.

Responsibilities

• Conduct customer analysis for campaign support.
• Design and manage customer reports for CRM.
• Support CRM events.

Skills

Analytical skills

Report writing

Communication skills

Project management

Automation skills

Customer analysis

SQL

Proficiency in English

Proficiency in Chinese

Education

University Degree in Marketing, Information System, Mathematics, or related discipline

Tools

Microsoft Dynamics

Tableau

Job description

A leading firm in Hong Kong is seeking an individual with strong analytical skills to conduct customer analysis and support CRM initiatives. The ideal candidate will have a university degree in Marketing or related fields, and experience in database marketing, customer segmentation, and hands-on SQL proficiency. Proficiency in both English and Chinese is essential. This role includes designing reports and managing customer data capture processes to enhance CRM strategies.