Digital Marketing Manager (Banking)

Hong Kong Job Consulting; Hong Kong; On-site; HKD 480,000 - 720,000; Full time

Job summary

Hong Kong Bank is seeking a Digital Marketing Manager to join its banking division in Hong Kong. You will lead digital marketing strategies, drive performance-based campaigns, and coordinate with agencies and internal teams to grow customer acquisition and revenue.

The role requires 4+ years in digital marketing, strong analytical skills, and excellent English communication. Financial services experience is desirable but not required, with a focus on social media and online channels.

Qualifications

• Degree holder in Business Administration, Marketing, Communications or related discipline.
• Strong analytical and planning skills.
• Experience in digital marketing campaigns and channels.
• Knowledge of China market is a plus.

Responsibilities

• Develop effective digital marketing strategy and performance-based campaigns to acquire customers and drive revenue growth.
• Collaborate with external agencies and internal teams to launch campaigns and optimise performance across digital channels.
• Identify collaborations with platforms, partnerships (including KOLs) and technologies to boost APP downloads and user growth.
• Track, analyse and report performance metrics to provide actionable insights for improvement.

Skills

Digital marketing

Analytics

Campaign management

Social media

Team collaboration

Education

Bachelor's degree in Business Administration/Marketing/Communications

Job description

About the job Digital Marketing Manager (Banking)

Our client is aleading Hong Kong basedfinancial services group listed on The StockExchange of Hong Kong, serving the needs of customers throughout Greater Chinaand beyond, with the operation one of the largest branch networks in Hong Kong. She is dedicated to providing comprehensivecorporate banking, personal banking, wealth management, and investment servicesto its customers in Hong Kong, Mainland China, and other major markets aroundthe world. She is looking for a Digital MarketingManager to join her Bank.

Responsibilities:

• To be a team member of Digital Marketing Department
• To develop effective digital marketing strategy and drive performance-based digital campaigns to achieve business targets and acquire customers
• To work closely with external agency partner and internal team to drive revenue growth, launch new campaigns, optimise day-to-day performance marketing activities via digital channels and explore new online acquisition and user engagement opportunities
• To identify new and creative collaborations with different platforms, partnerships (incl. KOLs) and technologies to optimise business and marketing performance channels for APP downloads and user growth
• To assist with tracking, analysis and reporting of performance metrics and provide insights for improving digital key metrics

Requirements:

• Degree holder or above preferably in Business Administration, Marketing and/or Communications, e-Commerce, or related discipline
• Self-motivated with strong analytical and planning skills
• Detail-oriented, able to multi-task and work under pressure to meet tight schedule
• Strong team player and good people skills for managing multiple stakeholders and for motivating and guiding team members.
• Minimum of 4 years’ experience gained from digital marketing field, e-business or digital agency.
• Experience in financial services is desirable but not required.
• Proven track record in managing effective and innovative marketing and/or digital marketing campaigns
• Strong understanding of social media, digital marketing techniques, technology trends and market best practice
• Have strong knowledge of China market will be an advantages
• Ability to be creative, with experience in identifying target audiences and devising digital campaigns that are engaging, informative and motivate
• Excellent oral and written communication skills in English