Manager, Segment & Product Management (Segment-focused)

Dah Sing Financial Holdings Ltd.; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Dah Sing Financial Holdings Ltd. is seeking a seasoned marketing and segment management professional to lead acquisition, growth and retention for the prestige client segment in Hong Kong.

You will analyze client behavior, develop value-driven initiatives, and liaise with product and channel teams to cross-sell tailored financial solutions. The role requires strong communication skills in English and Chinese, a detail-oriented mindset, and the ability to manage multiple initiatives under

Qualifications

• Degree holder or above in Finance, Marketing, Business Administration or related disciplines.
• Proven experience in marketing or segment management, preferably in prestige customer segment.

Responsibilities

• Formulate and implement acquisition, growth and retention strategies for affluent customers to meet business targets and improve customer experience.
• Analyze customer behavior using market research and customer profiles; propose actionable initiatives for acquisition, cross-selling, service upgrade and loyalty.
• Collaborate with product and channel teams to cross-sell suitable products and services to affluent segments and uplift profitability.
• Plan, implement and monitor sales activities, marketing campaigns and customer events within approved budgets.

Skills

Strategic planning

Marketing

Customer analytics

Cross-selling

Budget management

Stakeholder collaboration

Interpersonal communication

Bilingual English/Chinese

Education

Bachelor's degree in Finance/Marketing/Business Administration

Job description

• Formulate and implement the acquisition, growth and retention strategies for affluent customers, aiming to achieve the business targets and improve customer experience
• Analyze the customer behavior and needs referencing market research and customer profile; propose actionable initiatives, according to the defined value proposition of strategic sub-segments, for customer acquisition, cross-selling, service upgrade, customer loyalty enhancement and retention etc
• Liaise closely with product and channel to cross-sell suitable products and services to meet target customers’ needs holistically, and eventually uplift profitability of the affluent segments
• Plan, implement and monitor sales activities, marketing campaigns, and customer events. Conduct evaluation & review on such. Also ensure efficient using of the approved marketing budget
• Work collectively with counterparts to drive the development of user-friendly & cost-effective sales and service platforms, aiming to improve customer experience at various touch points
• Support marketing and loyalty programs for private banking segment
• Degree holder or above in Finance, Marketing, Business Administration or related disciplines
• Minimum 3-5 years of experience in marketing or segment management preferably in prestige customer segment, preferably in banking field
• Attentive to details and strong sense of market trend
• Ability to thrive in fast-paced environment and manage multiple tasks under pressure
• Excellent interpersonal and communication skills
• Good command of written and spoken English and Chinese

Please note that only shortlisted candidates will be notified.