Marketing Manager (Personal banking)

Bank of China; Hong Kong; On-site; HKD 500,000 - 700,000; Full time

Job summary

Bank of China in Hong Kong seeks a Marketing Manager for Personal Banking to lead marketing strategies, campaigns and partnerships across channels.

The role requires collaboration with internal teams and external agencies, content development for digital channels, and coordination with product managers to drive brand awareness and sales growth.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• Minimum 3 years’ relevant experience in marketing, PR, or banking.
• Solid knowledge of marketing, promotions, social media and brand management.
• Experience with personal banking and wealth management products is a plus.

Responsibilities

• Formulate and execute marketing strategies and annual plans for Personal Banking, with regular reviews to support overall business goals.
• Collaborate with internal stakeholders and external media/PR agencies to develop integrated marketing and communication strategies.
• Plan customer engagement and promotional activities to strengthen client relationships and ROI.
• Coordinate with product/segment managers to ensure marketing messages drive awareness and sales.
• Develop content for digital channels, social media and external communications to support marketing objectives.
• Liaise with partners to build strategic alliances and expand the customer base.

Skills

Marketing

PR

Banking industry

Cross-functional collaboration

Education

Bachelor's degree

Job description

• Personal Banking and Wealth Management Department 1

Marketing Manager (Personal banking)

Job No.: 500123

Employment Type: Full time

Departments: Personal Banking and Wealth Management Department

Job Functions: Strategic Planning, Marketing

Responsibilities:

• Formulate and execute marketing strategies and annual plans for Personal Banking, with regular reviews to support overall business goals.


• Work with internal stakeholders and external media/advertising and PR agencies to develop integrated marketing and communication strategies to support brand and marketing objectives


• Plan and organize customer engagement and promotional activities to strengthen client relationships and enhance product profitability and ROI.


• Collaborate closely with various product/ segment managers to ensure effective delivery of marketing messages to customers, driving awareness and sales performance.


• Develop and manage content for digital channels, social media, and external communications to support marketing objectives


• Liaise with internal and external partners to build strategic alliances to expand the customer base and meet marketing objectives


• Assist in managing marketing budgets and controlling project expenses.


• Conduct market and media analysis, track industry trends, and evaluate campaign performance.

Requirements:

• Bachelor’s degree or above, preferably in Marketing, Communications, or related disciplines.


• Minimum 3 years’ relevant experience in marketing, PR, or banking industry.


• Solid knowledge of marketing, promotions, social media, corporate communications and brand management, with practical experience in one or more areas. Experience of personal banking and wealth management products and services, cross-border segment and high-net-worth segment is an advantage.


• Strong market sense with the ability to respond to market trends and industry practices; creative thinking and flexibility in problem-solving.


• Excellent project management and execution skills. Independent, excellent analytical and time management skills, with ability to prioritize tasks.


• Strong presentation, negotiation and interpersonal skills, able to collaborate effectively across teams to ensure smooth operations. Good problem-solving abilities are required.


• Proficient in written, spoken English and Chinese

If you are applying for in-scope position(s) under the Mandatory Reference Checking Scheme (i.e., A role carrying out regulated activities licensed by the IA, SFC & MPFA),you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course.