Assistant Manager

Pilates Academy International Manila (PAIM); Hong Kong; On-site; HKD 201,000 - 246,000; Full time

Job summary

OptionsPilates in Hong Kong is seeking a commercially driven Studio Sales & Growth Manager to lead revenue generation, client acquisition, student enrolment, and instructor team development. This role emphasizes sales performance, client retention, and a healthy training pipeline while balancing leadership duties.

The position sits at the intersection of sales, leadership, and long-term studio growth, with a focus on expanding in Hong Kong and driving KPI-based success.

Responsibilities

• Convert trial clients into long-term package holders.
• Monitor trial-to-client conversion rates and lead follow-ups.
• Reactivate inactive and past clients via phone, WhatsApp, and email outreach.
• Identify upselling opportunities and monitor renewal rates.
• Lead, develop and inspire a team of Pilates instructors.

Job description

Studio Sales & Growth Manager

OptionsPilates – Hong Kong

Location: Central – 7th Floor, 20 Stanley st, Central

OptionsPilates is an international Pilates and movement studio with a dual focus: Private & semi-private Pilates training International Pilates certification & apprenticeship programmes

We are expanding in Hong Kong and seeking a commercially driven, KPI-oriented Studio Sales & Growth Manager to lead revenue generation, client acquisition, student enrolment, and instructor team development.

This is not a passive operations role.

We are looking for someone who thinks in numbers, targets, conversions, and growth — someone who understands that a studio thrives on sales performance, client retention, instructor engagement, and the strength of its training pipeline.

This role requires both commercial sharpness and confident leadership.

Role Overview

The Studio Sales & Growth Manager is responsible for:

• Driving client package sales
• Reactivating inactive clients
• Converting trials into long-term clients
• Recruiting students into certification courses
• Growing the apprentice instructor pipeline
• Leading, developing, and inspiring a team of Pilates instructors
• Supporting studio expansion initiatives

While operational oversight remains part of the role, revenue growth and team performance are the primary KPIs.

This role sits at the intersection of sales, leadership, and long-term studio growth.

Key Responsibilities1. Sales & Revenue Growth (Primary Focus)Client Acquisition & Retention

• Convert trial clients into long-term package holders
• Track and improve trial-to-client conversion rates
• Reactivate inactive and past clients via phone, WhatsApp, and email outreach
• Identify upselling opportunities (larger packages, renewals, add-ons)
• Monitor client retention metrics and renewal rates

Direct Sales Outreach

• Confidently handle phone sales conversations
• Follow up on leads consistently and proactively
• Maintain structured follow-up systems for all enquiries
• Build rapport while closing sales effectively

Sales KPIs

• Monthly package revenue targets
• Trial conversion rates
• Client reactivation numbers
• Student enrolment numbers
• Apprentice recruitment targets

2. Education & Student Recruitment

We run internationally recognized Pilates certification programmes.

You will:

• Handle inbound enquiries from aspiring Pilates instructors
• Conduct consultation calls to assess suitability
• Explain course structures, pricing, and career pathways
• Follow up with potential students to close enrolments
• Support course launches and information sessions
• Confidently articulate the instructor journey from student to senior instructor

You must understand both the commercial and human side of the education pathway.

3. Apprentice Programme Recruitment & Pipeline Development

We sponsor selected candidates to become instructors under a structured bond programme.

Responsibilities include:

• Identifying high-potential candidates
• Conducting screening interviews
• Explaining long-term career pathways
• Driving enrolment into apprenticeship cycles
• Building a sustainable instructor pipeline
• Strengthening retention of junior instructors through mentorship and development conversations

This role directly impacts the long-term growth capacity of the studio.

4. Instructor Leadership, Development & Team Engagement

This is not a purely administrative management role.

Our instructors do not respond well to rigid hierarchy — they respond to leadership, clarity, collaboration, and professional growth.

You will:

• Build strong professional relationships with instructors
• Coach instructors on client conversion, retention, and communication
• Upskill instructors in sales confidence and client journey awareness
• Motivate performance while maintaining a positive team culture
• Lead regular development discussions and performance reviews
• Create structured but collaborative accountability
• Support instructors through skill development and progression
• Identify and nurture high-performing instructors into leadership pathways

You will understand:

• The client journey — from first enquiry to long-term retention
• The instructor journey — from apprentice to skilled senior instructor

You must be confident leading performance without creating a culture of resistance.

5. Studio Operations & Team Oversight

While sales is the priority, you will also:

• Oversee daily administrative operations
• Monitor instructor KPIs (retention, renewal rates, client conversions)
• Ensure smooth client handovers during instructor leave or resignations
• Train and supervise admin staff
• Maintain SOPs and operational systems
• Step into reception coverage when required

You are responsible for ensuring commercial and operational alignment.

6. Community Engagement & External Development

Growth does not happen solely inside the studio.

You will:

• Represent OptionsPilates within the Hong Kong wellness community
• Identify partnership and brand-building opportunities
• Engage in local development activities
• Build meaningful relationships outside the studio
• Promote our services confidently in external settings
• Support expansion initiatives and new studio development

You must be comfortable being the commercial and cultural face of the studio.

Ideal Candidate Profile

We are NOT looking for:

• A passive administrator
• Someone waiting for instructions
• Someone uncomfortable with sales targets
• Someone who avoids performance conversations

We ARE looking for someone who is:

• Commercially driven and target-oriented
• Confident making outbound calls
• Comfortable closing sales
• Data-aware and KPI-focused
• Resilient and persistent
• Skilled at motivating and leading a team
• Confident managing strong personalities
• Strategic in building long-term growth
• Comfortable handling objections
• Hungry to scale a business
• Emotionally intelligent but commercially firm

Background in Pilates or fitness is favourable. Sales, hospitality, recruitment, education sales, or high-touch client services experience is highly valued.

Leadership experience is highly desirable.

Performance & Growth Expectations

This role will directly impact:

• Monthly revenue
• Studio profitability
• Instructor performance and retention
• Student enrolment growth
• Apprentice pipeline strength
• Expansion into additional Hong Kong locations

Success in this role will position you as a key leader within a growing international business.

Position Details

Work Schedule: 5.5 days per week (weekends included)

Compensation Structure:

• Trial Period: Hourly rate during training phase
• Post-Trial: Base salary + performance-based bonuses tied to:
  • Revenue growth
  • Package sales
  • Student enrolments
  • Apprentice recruitment
  • Instructor performance improvements

Job Types: Full-time, Part-time

Pay: $18,000.00 - $22,000.00 per month

Work Location: In person