APAC UX/UI Platform Design Manager

BoF Careers; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Ralph Lauren Asia Pacific seeks a motivated UX/UI Platform Design Manager to lead multi-project delivery by aligning global design frameworks with regional needs. You will coordinate teams across APAC markets, partner with global UX/UI and product groups, and drive localization initiatives to elevate design outcomes.

You will mentor designers, optimize design systems, and weave regional insights into global standards, ensuring brand consistency and high-quality experiences across web and mobile

Qualifications

• 7+ years of UX/UI design experience with at least 3+ years of direct people management.
• Expert proficiency in design tools (Figma, Sketch, Adobe Creative Suite, etc.)
• Strong understanding of design systems, usability principles, and design documentation.
• Experience managing complex, multi-stakeholder projects and driving alignment across cross-functional teams in a global matrix structure.
• Excellent communication and interpersonal skills: English Fluency is a must, Mandarin, Japanese, or Korean is a plus.

Responsibilities

• Lead and manage end-to-end UX/UI design projects across multiple product areas and specialized workstreams.
• Develop and enforce comprehensive design systems while driving APAC optimization initiatives to enhance team productivity, design quality, and maintain consistency across all digital touchpoints.
• Make independent design decisions within specialized project areas and coordinate decisions to support regional integration.
• Partner with product management, engineering, marketing, and regional teams to align on design objectives.
• Engage directly with regional markets to analyze local user behaviors, preferences, and cultural nuances to tailor design adaptations.
• Partner with Global UX/UI team on localization initiatives to integrate regional market insights into global design frameworks.
• Integrate analytics, user feedback, and KPIs into design decisions and strategy.
• Collaborate with external agencies and vendors to ensure brand consistency and quality standards.
• Serve as APAC POD lead in the product discovery POD to represent APAC in global workstreams.
• Provide leadership, guidance, and mentorship to UX/UI designers and associates.
• Elevate team output through constructive feedback, coaching, and professional development.
• Coordinate design delivery across multiple projects while managing resource allocation and timelines.
• Foster a collaborative environment that promotes creativity and design excellence.

Skills

UX/UI design

Team management

Design systems

Stakeholder alignment

APAC regional context

User analytics

Communication skills

Education

Bachelor's degree in Design, Human-Computer Interaction, or related field

Tools

Figma

Sketch

Adobe Creative Suite

Job description

Ralph Lauren Asia Pacific seeks a motivated UX/UI Platform Design Manager to lead multi-project delivery by aligning global design frameworks with regional needs. You will coordinate teams across APAC markets, partner with global UX/UI and product groups, and drive localization initiatives to elevate design outcomes.

You will mentor designers, optimize design systems, and weave regional insights into global standards, ensuring brand consistency and high-quality experiences across web and mobile