Ralph Lauren UX/UI Platform Design Manager

BoF Careers; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Ralph Lauren Asia Pacific seeks a motivated UX/UI Platform Design Manager to lead multi-project delivery by aligning global design frameworks with regional needs. You will coordinate teams across APAC markets, partner with global UX/UI and product groups, and drive localization initiatives to elevate design outcomes.

You will mentor designers, optimize design systems, and weave regional insights into global standards, ensuring brand consistency and high-quality experiences across web and mobile

Qualifications

• 7+ years of UX/UI design experience with at least 3+ years of direct people management.
• Expert proficiency in design tools (Figma, Sketch, Adobe Creative Suite, etc.)
• Strong understanding of design systems, usability principles, and design documentation.
• Experience managing complex, multi-stakeholder projects and driving alignment across cross-functional teams in a global matrix structure.
• Excellent communication and interpersonal skills: English Fluency is a must, Mandarin, Japanese, or Korean is a plus.

Responsibilities

• Lead and manage end-to-end UX/UI design projects across multiple product areas and specialized workstreams.
• Develop and enforce comprehensive design systems while driving APAC optimization initiatives to enhance team productivity, design quality, and maintain consistency across all digital touchpoints.
• Make independent design decisions within specialized project areas and coordinate decisions to support regional integration.
• Partner with product management, engineering, marketing, and regional teams to align on design objectives.
• Engage directly with regional markets to analyze local user behaviors, preferences, and cultural nuances to tailor design adaptations.
• Partner with Global UX/UI team on localization initiatives to integrate regional market insights into global design frameworks.
• Integrate analytics, user feedback, and KPIs into design decisions and strategy.
• Collaborate with external agencies and vendors to ensure brand consistency and quality standards.
• Serve as APAC POD lead in the product discovery POD to represent APAC in global workstreams.
• Provide leadership, guidance, and mentorship to UX/UI designers and associates.
• Elevate team output through constructive feedback, coaching, and professional development.
• Coordinate design delivery across multiple projects while managing resource allocation and timelines.
• Foster a collaborative environment that promotes creativity and design excellence.

Skills

UX/UI design

Team management

Design systems

Stakeholder alignment

APAC regional context

User analytics

Communication skills

Education

Bachelor's degree in Design, Human-Computer Interaction, or related field

Tools

Figma

Sketch

Adobe Creative Suite

Job description

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview

Ralph Lauren Asia Pacific is looking for a motivated and digital savvy UX/UI Platform Design Manager to join the APAC Digital Commerce UIUX team. The UX/UI Platform Design Manager will coordinate and support leadership on multi-project UX/UI delivery by aligning global frameworks with regional needs, driving cross-functional execution, and leveraging insights to optimize design outcomes. This APAC-focused role requires achieving goals through team coordination and integration of regional perspectives while engaging with wider organizational teams, local markets, and global UX/UI teams for localization initiatives.

Responsibilities

Essential Duties & Responsibilities

• Lead and manage end-to-end UX/UI design projects across multiple product areas and specialized workstreams
• Develop and enforce comprehensive design systems while driving APAC optimization initiatives to enhance team productivity, design quality, and maintain consistency across all digital touchpoints
• Make independent design decisions within specialized project areas and coordinate decisions to support regional integration
• Partner with product management, engineering, marketing, and regional teams to align on design objectives
• Engage directly with regional markets to analyze local user behaviors, preferences, and cultural nuances to tailor design adaptations.
• Partner with Global UX/UI team on localization initiatives to integrate regional market insights into global design frameworks.
• Integrate analytics, user feedback, and KPIs into design decisions and strategy
• Collaborate with external agencies and vendors to ensure brand consistency and quality standards
• Serve as APAC POD lead in the product discovery POD to represent APAC in global workstreams
• Provide leadership, guidance, and mentorship to UX/UI designers and associates
• Elevate team output through constructive feedback, coaching, and professional development
• Coordinate design delivery across multiple projects while managing resource allocation and timelines
• Foster a collaborative environment that promotes creativity and design excellence

Requirements

Experience, Skills & Knowledge

• Bachelor's degree in Design, Human-Computer Interaction, or related field
• 7+ years of UX/UI design experience with at least 3+ years of direct people management
• Expert proficiency in design tools (Figma, Sketch, Adobe Creative Suite, etc.)
• Strong understanding of design systems, usability principles, and design documentation
• Experience managing complex, multi-stakeholder projects and driving alignment across cross-functional teams in a global matrix structure
• Ability to balance strategic thinking with hands-on design execution
• Experience working in APAC regional context, with a strong understanding of local market dynamics and cultural nuances (especially Japan, Korea, or China is a plus)
• Strong understanding of webs standards and latest AI technologies, image optimization, and cross-browser compatibility
• Experience in e-commerce or digital retail environments
• Mobile app UI/UX design experience with deep understanding of native app design principles and best practices
• Strong analytical skills, with a focus on evaluating customer journey analytics and user data at an APAC regional level
• Proactive mindset with ability to be the strategic voice for UI/UX initiatives and drive design excellence
• Excellent communication and interpersonal skills: English Fluency is a must, Mandarin, Japanese, or Korean is a plus
• Problem solver, analytical and creative thinker
• Thoroughness and commitment to quality