APAC Insights & Data Leader: CRM & Personalization

Ralph Lauren; Hong Kong; On-site; HKD 626,959 - 940,438; Full time

Job summary

Ralph Lauren is seeking a Senior Insights & Data Manager for APAC to lead the customer insights and data strategy. The role focuses on bridging data and commercial teams, while ensuring alignment with global customer vision and local market needs.

The ideal candidate will have 8-12 years of experience in data analytics or CRM, excellent analytical skills, and the ability to communicate effectively with senior stakeholders. This position is crucial for driving data-led decision-making within the APAC region.

Qualifications

• 8‑12 years experience in customer insights, data analytics, CRM, or strategy roles.
• Regional APAC experience in retail, luxury, FMCG, consulting, or technology environments.
• Strong analytical thinking with the ability to translate data into actionable business insights.

Responsibilities

• Define and lead APAC customer data and insights strategy aligned with business priorities.
• Oversee customer data capture, quality, and compliance across retail, digital, and clienteling touchpoints.
• Drive adoption and optimization of AI models and advanced analytics in CRM and clienteling.

Skills

Customer insights

Data analytics

CRM experience

Analytical thinking

Stakeholder management

Tools

CRM systems

Analytics tools

Business Intelligence tools

Job description

Ralph Lauren is seeking a Senior Insights & Data Manager for APAC to lead the customer insights and data strategy. The role focuses on bridging data and commercial teams, while ensuring alignment with global customer vision and local market needs.

The ideal candidate will have 8-12 years of experience in data analytics or CRM, excellent analytical skills, and the ability to communicate effectively with senior stakeholders. This position is crucial for driving data-led decision-making within the APAC region.