APAC CRM & Clienteling Leader (1:Many)

BoF Careers; Hong Kong; On-site; HKD 900,000 - 1,700,000; Full time

Job summary

Ralph Lauren Corporation in Hong Kong seeks a Senior Manager, 1:Many / CRM, APAC to lead regional CRM and lifecycle engagement across APAC markets, delivering data-driven customer engagement at scale while upholding luxury standards.

You will define APAC CRM and clienteling strategies, develop annual lifecycle plans, own acquisition to churn prevention programs, and oversee personalization across channels to drive ROI.

Qualifications

• Experience shaping CRM and lifecycle plans across multiple markets.
• Proven ability to drive engagement and ROI through personalised journeys.
• Strong stakeholder influence across regions and functions.

Responsibilities

• Define and lead APAC CRM and clienteling strategy aligned to global frameworks.
• Develop annual CRM and lifecycle plans aligned to brand calendars and moments.
• Own regional lifecycle strategies across acquisition, onboarding, retention and churn.
• Oversee CRM channel performance with a focus on personalisation.
• Establish and track KPIs to ensure measurable impact and ROI.
• Design and clienteling touchpoints and journeys.
• Champion test-and-learn across messaging, offers and orchestration logic.
• Ensure CRM engagement complements 1:1 clienteling teams.
• Maintain luxury brand standards across all CRM interactions.
• Influence APAC teams in Retail, Marketing, E‑Commerce, Data and IT.

Skills

CRM strategy

Lifecycle marketing

Stakeholder management

Personalisation

Tools

Salesforce

Job description

Ralph Lauren Corporation in Hong Kong seeks a Senior Manager, 1:Many / CRM, APAC to lead regional CRM and lifecycle engagement across APAC markets, delivering data-driven customer engagement at scale while upholding luxury standards.

You will define APAC CRM and clienteling strategies, develop annual lifecycle plans, own acquisition to churn prevention programs, and oversee personalization across channels to drive ROI.