APAC Digital Content Strategy Lead - Mobile & SEO

BoF Careers; Hong Kong; On-site; HKD 900,000 - 1,300,000; Full time

Job summary

Ralph Lauren Corporation in Hong Kong seeks a Senior Manager, Digital Content Strategy to lead APAC content calendar and digital initiatives within the global structure. Based in HK, you will partner with regional and cross-functional teams to shape mobile-first content, SEO strategy, and localization efforts that align with global priorities.

You'll balance strategic thinking with execution, influence stakeholders, and drive innovative digital experiences for premium lifestyle brands across

Qualifications

• 10–12 years' experience in digital strategy and content within a corporate or regional matrixed organization.
• Experience in strategic planning within Ecommerce.
• Proven ability to own and manage complex, integrated content calendars across regions.
• Proven leadership in SEO/AEO projects focusing on content optimization.
• Proven success leading regional/global digital/mobile projects, ideally in fashion brands.
• Ability to foster a test-and-learn culture and drive iterative improvements.
• Strong cross-functional collaboration and project management discipline.
• Excellent written and verbal English; Mandarin/Cantonese/Japanese/Korean a plus.

Responsibilities

• Serve as primary owner of APAC content calendar, coordinating regional and corporate teams.
• Oversee calendar development, execution, and risk management with proactive conflict resolution.
• Harmonize market priorities into a unified, actionable content calendar strategy.
• Strengthen brand storytelling through SEO-friendly content aligned with global roadmap.
• Lead APAC mobile-first content and site journey strategy across web and app.
• Collaborate with performance marketing, content, digital ops and regional teams.
• Drive adoption of mobile technologies and accelerate innovation for APAC.
• Ensure alignment of APAC initiatives with global digital roadmap and cross-border synergies.

Skills

Digital strategy

SEO

Content calendars

Project management

Stakeholder management

Communication

Analytical skills

Leadership

English

Tools

SFCC

Figma

Airtable

Jira

Adobe Analytics

Monday.com

Excel

PowerPoint

Job description

Ralph Lauren Corporation in Hong Kong seeks a Senior Manager, Digital Content Strategy to lead APAC content calendar and digital initiatives within the global structure. Based in HK, you will partner with regional and cross-functional teams to shape mobile-first content, SEO strategy, and localization efforts that align with global priorities.

You'll balance strategic thinking with execution, influence stakeholders, and drive innovative digital experiences for premium lifestyle brands across