Senior Digital Content Strategy Manager

Ralph Lauren; Hongkong; On-site; HKD 700,000 - 1,000,000; Full time

Job summary

A leading global fashion brand is seeking a Senior Digital Content Strategy Manager to develop and execute APAC-focused digital content strategies. This role requires extensive experience in digital strategy and content management within a corporate setting. Responsibilities include managing content calendars, collaborating cross-functionally, and guiding regional SEO strategies. This is a full-time position based in Hong Kong, offering a dynamic work environment and the opportunity to lead innovation within digital content.

Qualifications

• 10-12 years’ experience in digital strategy, ideally within a corporate environment.
• Proven ability to manage complex content calendars across multiple regions.
• Strong leadership to influence internal teams and stakeholders.

Responsibilities

• Manage calendar development and execution for digital content.
• Align APAC SEO strategies with global initiatives.
• Collaborate with marketing teams to enhance content strategies.

Skills

Digital strategy

SEO

Project management

Analytical skills

Communication skills

Tools

MS Excel

PowerPoint

Jira

Adobe Analytics

Job description

Overview

Senior Digital Content Strategy Manager role at Ralph Lauren, focused on APAC digital content strategy within the global structure. This position reports to the Digital Operations, Content Planning & Localization Lead and is based in HK, GW office in Tsim Sha Tsui.

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. The company’s brands include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps.

At Ralph Lauren, we foster a culture of belonging and inclusion, empowering voices and perspectives across the organization and communities we serve.

Responsibilities

• Serve as the primary point of contact for calendar management, facilitating transparent, consistent updates and managing expectations across diverse regional and corporate teams
• Apply advanced project management methodologies to oversee calendar development, execution, and adjustments, anticipating risks and resolving conflicts proactively
• Utilize strong communication and negotiation skills to harmonize differing priorities and market-specific needs into a unified, actionable content calendar strategy
• Strengthen brand storytelling through SEO-friendly content that enriches content diversity and boosts SEO through authentic engagement
• Align APAC SEO content strategies and initiatives with the global SEO roadmap, ensuring consistency while addressing regional market nuances
• Consolidate different market needs around SEO-friendly content and establish a comprehensive APAC strategy that embraces market specifics
• Collaborate cross-functionally with Performance Marketing, Content, Digital Ops and regional marketing teams to ensure SEO content strategy supports overall business goals and integrates within the multi-channel digital ecosystem
• Lead the development and execution of APAC-wide mobile-first digital content and site journey strategy, including mobile-responsive navigation, personalized mobile experiences, and content tailored for mobile use
• Collaborate with APAC and global UI/UX teams to align Web and App strategy and execution
• Utilize global mobile content and technology resources to enhance APAC mobile-first strategies and accelerate innovation
• Ensure alignment of APAC mobile content initiatives with the global digital roadmap, fostering synergy across platforms
• Influence cross-functional stakeholders to drive APAC alignment and execution
• Champion new mobile technologies, tools, and platforms to keep the brand at the forefront of digital innovation
• Identify and frame new APAC strategic initiatives in response to the fast-changing digital landscape

Requirements

• 10-12 years’ experience in digital strategy, with digital content experience ideally within a corporate or regional matrixed organization
• Experience in strategic planning within Ecommerce
• Proven ability to own and manage complex, integrated content calendars across multiple regions and cross-functions
• Proven experience leading SEO/AEO projects focusing on content optimization
• Proven success in leading regional or global digital/mobile projects, ideally in fashion brands
• Demonstrated ability to foster a test-and-learn culture and drive iterative improvements across digital content
• Strong project management discipline to balance competing priorities and adapt plans dynamically
• Excellent analytical skills to analyze data, spot trends, and make data-driven decisions
• Strong written and verbal English communication skills; Mandarin/Cantonese/Japanese/Korean proficiency is a strong plus
• Passionate about brand storytelling and delivering premium digital experiences at scale
• Strong leadership to influence internal cross-functional teams and global stakeholders
• Ability to travel within/outside of APAC
• Advanced proficiency in MS Excel, PowerPoint, Word; knowledge of tools such as SFCC, Figma, Airtable, Jira, Adobe Analytics, Monday.com is a strong plus

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Retail Apparel and Fashion

Note: This description reflects the responsibilities and requirements for the role as shown. Any references to posted job postings or related roles beyond this scope have been removed to maintain clarity.