Senior Brand Media Manager

Lululemon; Hong Kong; On-site; HKD 900,000 - 1,350,000; Full time

Benefits offered by this job

Team-based bonus

Paid time off

Employee discounts

Fitness/yoga classes

Parenthood top up

Professional development

Job summary

lululemon is seeking a Senior Brand Media Manager to lead media strategy across Asia Pacific, driving innovation and accountability for regional growth. You will define audience frameworks, manage key media partners, and collaborate with Brand, Creative, and Digital teams to optimize the guest journey.

The role requires 10+ years in media management, strong analytical skills, and a strategic mindset. In-person collaboration is expected with offices in Hong Kong, offering a comprehensive rewards

Qualifications

• 10+ years experience in media management.
• Strong knowledge of full funnel media across traditional and digital channels.
• Strong understanding of media landscape across Asia Pacific region.
• Experience managing media agencies from client perspective.
• Strategic mindset with planning frameworks for markets.
• Ability to challenge processes to drive creative media outputs.
• Strong measurement and analytics mindset to optimize campaigns.

Responsibilities

• Develop annual brand media investment principles and planning frameworks.
• Define brand media audience framework for targeting.
• Lead regional relationships with media partners and drive innovation.
• Support Global/APAC marketing measurement initiatives and track brand media performance.
• Develop full-funnel media strategies aligned with regional objectives.
• Collaborate with regional stakeholders to embed media in campaigns.
• Partner with market teams for high-impact, locally relevant activations.

Skills

Media management

Full funnel media

APAC media landscape

Agency management

Strategic planning

Measurement & analytics

Job description

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

Reporting to the Director, Digital Marketing, this person and industry leader will define, develop and manage the execution of media strategy across our business with a focus on innovating established brand/business initiatives and authentically growing our emerging international channels, specific to Asia Pacific. Through driving media effectiveness and efficiency with elevated excellence in media execution across markets, the Senior Brand Media Manager will be accountable for developing region-wide strategy and establishing stable media performance measurement framework to support commercial goals.

core responsibilities

• Develop annual brand media investment principles and planning frameworks to guide market decision-making, investment allocation and campaign effectiveness
• Define brand media audience framework to ensure consistent and insight-driven targeting
• Lead regional relationships with key media partners to align on priorities and drive innovation
• Support Global/APAC marketing measurement initiatives and ensure brand media performance is accurately tracked and evaluated against brand/business performance.
• Develop full-funnel media strategies aligned with regional brand campaign objectives.
• Collaborate with regional stakeholders (Brand, Creative, Digital, etc.) to ensure media considerations are embedded and enhance regional campaign guest journey
• Partner with market teams to develop high-impact, locally relevant media activations to drive brand awareness and heat

qualifications

• 10+ years experience in media management
• Strong knowledge and experience of managing media for full funnel, across traditional and digital channels
• Strong understanding about media landscape across Asia Pacific
• Experience managing media agencies through the client lens
• Strategic mindset and create solid planning frameworks to support markets
• Ability to challenge existing ways of working to create creative, impactful media outputs
• Strong measurement and analytical mindset to evaluate campaign results and optimize for future campaigns

must haves

• Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
• Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
• Communicates with honesty and kindness, and creates the space for others to do the same.
• Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Fosters connection by putting people first and building trusting relationships.
• Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

additional notes

Authorization to work in Hong Kong SAR is required for this role.beyond the paycheck (benefits & perks)

At lululemon, we care for and invest in the whole person – body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.

Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.

work arrangement

In-person collaboration and/or office-based work is necessary or important for the role. Work is mainly performed onsite, 4-5 days per week depending on role requirements.

learn more about what it's like working for lululemon in our Asia-Pacific markets:

#LI-JCA #LI-Onsite

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lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.