Analyst (Market Analysis)

HKT; Hong Kong; On-site; HKD 420,000 - 660,000; Full time

Job summary

PCCW Group is seeking a Market Analyst in Hong Kong to extract insights from data and drive customer growth. The role emphasizes advanced analytics, market intelligence, and AI-enabled solutions across business units.

You will analyze large datasets, build models with AI/ML, and develop dashboards to monitor performance. Strong communication and cross-functional collaboration are essential.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, or related discipline.
• Minimum 3 years of data analytics or BI experience.
• Experience in telecom, mobile, technology, or financial services is advantageous.
• Experience in AI, machine learning, automation, or advanced analytics projects is highly preferred.
• Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI.

Responsibilities

• Analyze large datasets to understand customer behavior and growth opportunities.
• Develop customer acquisition and retention strategies.
• Leverage AI and ML to develop models and automate insight generation.
• Develop and maintain management reports and dashboards to monitor KPIs.
• Perform P&L analysis and track business performance against KPIs.
• Conduct market research and competitive analysis.
• Perform UAT, data validation, and QA for data marts/analytics platforms.
• Monitor data governance and ensure data quality and compliance.
• Support strategic initiatives and ad hoc analytics.
• Collaborate with stakeholders to translate requirements into analytical solutions.

Skills

Data Analytics

Business Intelligence

Market Research

Stakeholder Management

Communication

English & Cantonese

Education

Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, or related field

Tools

SQL

Python

Qlik Sense

Tableau

Power BI

Job description

We are seeking a highly analytical and data-driven Market Analyst to join our dynamic team. This role is responsible for delivering actionable business insights through advanced analytics, market intelligence, AI-enabled solutions, and performance management. The successful candidate will play a key role in driving customer growth, business performance, and strategic decision-making across the organization.

Your role:

Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies.

Leverage AI and machine learning technologies to develop analytical models, automate insight generation, and streamline business and operational workflows.

Develop and maintain management reports, dashboards, and performance tracking tools to monitor key business, customer, and financial metrics.

Perform P&L analysis and track business performance against key financial and operational KPIs.

Conduct market research and competitive analysis to evaluate market trends, customer satisfaction, brand perception, and market penetration opportunities.

Perform User Acceptance Testing (UAT), data validation, and quality assurance activities to ensure the integrity, accuracy, and reliability of marketing data marts and analytical platforms.

Monitor project execution and data governance processes to maintain data quality, compliance, and operational excellence.

Support business planning, strategic initiatives, and ad hoc analytical studies to facilitate data-driven decision-making.

Collaborate with cross-functional stakeholders to translate business requirements into actionable analytical solutions and strategic recommendations.

To succeed in this role:

Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or a related discipline.

Minimum 3 years of relevant experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields.

Experience in the telecommunications, mobile, technology, or financial services industry will be an advantage.

Experience in AI, machine learning, automation, or advanced analytics projects is highly preferred.

Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms.

Strong analytical and critical thinking skills with the ability to transform complex data into actionable business insights.

Detail-oriented with excellent problem-solving abilities and a passion for data-driven decision-making.

Strong project management and stakeholder management skills, with the ability to work effectively across teams.

Excellent interpersonal, communication, and presentation skills.

Good command of both written and spoken English and Cantonese.

Telecommunications & Internet Service Providers More than 10,000 employees

PCCW Group is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated business transformation solutions and has built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, big data analytics, fintech and healthtech services to deepen its relationship with customers.

PCCW Group is a global company headquartered in Hong Kong which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.

The Company holds a majority stake in the HKT Trust and HKT Limited, Hong Kong’s premier telecommunications service provider and leading operator of fixed-line, broadband, mobile communication and media entertainment services. HKT delivers end-to-end integrated business transformation solutions and has built a digital ecosystem integrating its loyalty programme, e-commerce, travel, insurance, big data analytics, fintech and healthtech services to deepen its relationship with customers.