Senior Market Analyst

hktservice; Hong Kong; On-site; HKD 360,000 - 540,000; Full time

Job summary

HTK is seeking a Senior Market Analyst to deliver actionable insights through advanced analytics, market intelligence, and AI-enabled solutions. You will drive customer growth and business performance by turning data into strategic recommendations.

The role requires strong skills in SQL, Python, and BI tools, with experience in data governance and stakeholder collaboration to support planning and analytics studies across the organization.

Qualifications

• Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, or related field.
• Minimum 3 years of experience in Data Analytics, BI, or Marketing Analytics.
• Strong knowledge of AI, machine learning, predictive analytics, generative AI, and data science methodologies.
• Hands-on with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, and Power BI.

Responsibilities

• Analyze large datasets to understand customer behavior and identify growth opportunities.
• Develop AI-enabled analytical models and automate insight generation.
• Create and maintain dashboards and reports to track key metrics.
• Perform P&L analysis and monitor KPIs across business units.
• Conduct market and competitive research to identify trends and opportunities.
• Validate data quality and ensure accuracy of marketing data marts.

Skills

Data Analytics

Marketing Analytics

Cross-functional Collaboration

Communication

Critical Thinking

Education

Bachelor's degree in relevant field

Tools

SQL

Python

Qlik Sense

Tableau

Power BI

Job description

Senior Market Analyst

Job Duties

We are seeking a highly analytical and data-driven Senior Market Analyst to join our dynamic team. This role is responsible for delivering actionable business insights through advanced analytics, market intelligence, AI-enabled solutions, and performance management. The successful candidate will play a key role in driving customer growth, business performance, and strategic decision-making across the organization.

Key Responsibilities

• Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies.
• Leverage AI and machine learning technologies to develop analytical models, automate insight generation, and streamline business and operational workflows.
• Develop and maintain management reports, dashboards, and performance tracking tools to monitor key business, customer, and financial metrics.
• Perform P&L analysis and track business performance against key financial and operational KPIs.
• Conduct market research and competitive analysis to evaluate market trends, customer satisfaction, brand perception, and market penetration opportunities.
• Perform User Acceptance Testing (UAT), data validation, and quality assurance activities to ensure the integrity, accuracy, and reliability of marketing data marts and analytical platforms.
• Monitor project execution and data governance processes to maintain data quality, compliance, and operational excellence.
• Support business planning, strategic initiatives, and ad hoc analytical studies to facilitate data-driven decision-making.
• Collaborate with cross-functional stakeholders to translate business requirements into actionable analytical solutions and strategic recommendations.

The Person

• Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or a related discipline.
• Minimum 3 years of relevant experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields.
• Strong knowledge of AI, machine learning, predictive analytics, generative AI, and data science methodologies.
• Experience in AI, machine learning, automation, or advanced analytics projects is highly preferred.
• Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms.
• Strong analytical and critical thinking skills with the ability to transform complex data into actionable business insights.
• Detail-oriented with excellent problem-solving abilities and a passion for data-driven decision-making.
• Experience in the telecommunications, mobile, IT, digital, or technology industry will be an advantage.
• Strong project management and stakeholder management skills, with the ability to work effectively across teams.
• Excellent interpersonal, communication, and presentation skills.
• Good command of both written and spoken English and Cantonese