Senior Market Analyst

HKT; Hong Kong; On-site; HKD 420,000 - 720,000; Full time

Job summary

HKT in Hong Kong is seeking a Senior Market Analyst to deliver actionable insights through advanced analytics, market intelligence, and AI-enabled solutions. You will drive customer growth, performance, and strategic decision-making across the organization.

You will analyze large datasets, develop models, build dashboards, perform UAT, and collaborate with stakeholders to translate requirements into data-driven recommendations that enhance business outcomes.

Qualifications

• Bachelor’s degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or related discipline.
• Minimum 3 years of relevant experience in Data Analytics, BI, Marketing Analytics, or related fields.
• Experience in telecommunications, mobile, technology, or financial services is advantageous.
• Experience in AI, ML, automation, or advanced analytics projects is highly preferred.
• Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms.

Responsibilities

• Analyze large and complex datasets to understand customer behavior and growth opportunities.
• Develop customer acquisition and retention strategies based on insights.
• Leverage AI/ML to build analytical models and automate insight generation.
• Create and maintain dashboards, reports, and KPI tracking tools.
• Conduct P&L analysis and monitor key financial KPIs.
• Perform market research and competitive analysis on trends and brand perception.
• Validate data quality and perform UAT for analytics platforms.
• Support data governance, data quality, and project execution.
• Translate business requirements into actionable analytical solutions.
• Collaborate with cross-functional stakeholders to drive data-driven decisions.

Skills

SQL

Python

Qlik Sense

Tableau

Power BI

Data analysis

Stakeholder management

Education

Bachelor's degree in Marketing, Statistics, Data Science, CS, or related

Tools

SQL

Python

Qlik Sense

Tableau

Power BI

Job description

We are seeking a highly analytical and data-driven Senior Market Analyst to join our dynamic team. This role is responsible for delivering actionable business insights through advanced analytics, market intelligence, AI-enabled solutions, and performance management. The successful candidate will play a key role in driving customer growth, business performance, and strategic decision-making across the organization.

Your role:

• Analyze large and complex datasets to understand customer behavior, identify growth opportunities, and develop customer acquisition and retention strategies.
• Leverage AI and machine learning technologies to develop analytical models, automate insight generation, and streamline business and operational workflows.
• Develop and maintain management reports, dashboards, and performance tracking tools to monitor key business, customer, and financial metrics.
• Perform P&L analysis and track business performance against key financial and operational KPIs.
• Conduct market research and competitive analysis to evaluate market trends, customer satisfaction, brand perception, and market penetration opportunities.
• Perform User Acceptance Testing (UAT), data validation, and quality assurance activities to ensure the integrity, accuracy, and reliability of marketing data marts and analytical platforms.
• Monitor project execution and data governance processes to maintain data quality, compliance, and operational excellence.
• Support business planning, strategic initiatives, and ad hoc analytical studies to facilitate data-driven decision-making.
• Collaborate with cross-functional stakeholders to translate business requirements into actionable analytical solutions and strategic recommendations.

To succeed in this role:

• Bachelor's degree in Marketing, Statistics, Data Science, Computer Science, Business Analytics, or a related discipline.
• Minimum 3 years of relevant experience in Data Analytics, Business Intelligence, Marketing Analytics, or related fields.
• Experience in the telecommunications, mobile, technology, or financial services industry will be an advantage.
• Experience in AI, machine learning, automation, or advanced analytics projects is highly preferred.
• Hands-on experience with analytics and visualization tools such as SQL, Python, Qlik Sense, Tableau, Power BI, or similar platforms.
• Strong analytical and critical thinking skills with the ability to transform complex data into actionable business insights.
• Detail-oriented with excellent problem-solving abilities and a passion for data-driven decision-making.
• Strong project management and stakeholder management skills, with the ability to work effectively across teams.
• Excellent interpersonal, communication, and presentation skills.
• Good command of both written and spoken English and Cantonese