Affluent Segment & Product Growth Manager

Dah Sing Financial Group; Hong Kong; On-site; HKD 600,000 - 900,000; Full time

Job summary

Dah Sing Financial Group in Hong Kong is seeking a marketing professional to formulate and implement acquisition, growth and retention strategies for affluent customers. You will analyze customer behavior, reference market research, and propose initiatives aligned with the strategic sub-segments and value proposition.

You will liaise with product and channels to cross-sell suitable products, plan campaigns and events, and ensure efficient use of the marketing budget while enhancing customer

Qualifications

• Degree holder in Finance/Marketing/Business Administration or related discipline.
• 3–5 years of marketing or segment management experience, preferably in prestige banking.
• Excellent interpersonal and communication skills.
• Strong command of written and spoken English and Chinese.

Responsibilities

• Formulate and implement acquisition, growth and retention strategies for affluent customers.
• Analyze customer behavior using market research and customer profiles to propose actionable initiatives.
• Collaborate with product and channels to cross-sell products and services to target customers.
• Plan, implement and monitor sales activities, marketing campaigns and customer events within approved budgets.
• Contribute to development of user-friendly, cost-effective sales and service platforms to improve customer experience across touchpoints.
• Support marketing and loyalty programs for the private banking segment.

Skills

Interpersonal skills

Communication skills

Market trend awareness

Multitasking under pressure

Education

Bachelor’s degree or above in Finance/Marketing/Business Administration or related

Job description

Dah Sing Financial Group in Hong Kong is seeking a marketing professional to formulate and implement acquisition, growth and retention strategies for affluent customers. You will analyze customer behavior, reference market research, and propose initiatives aligned with the strategic sub-segments and value proposition.

You will liaise with product and channels to cross-sell suitable products, plan campaigns and events, and ensure efficient use of the marketing budget while enhancing customer