Head of Digital Acquisition & Engagement

Dah Sing Financial Group; Hong Kong; On-site; HKD 1,200,000 - 1,800,000; Full time

Job summary

Dah Sing Financial Group is seeking a Section Head, Digital Acquisition & Engagement to lead digital onboarding, activation and cross-channel campaigns across web and mobile platforms.

You will collaborate with product, tech and marketing teams to implement analytics-driven strategies, optimize content, CRO and SEO, and drive ongoing improvement of customer engagement and product adoption in Hong Kong.

Qualifications

• 10+ years of digital project management or transformation experience.
• Experience managing large-scale website content and digital campaigns.
• Strong analytical skills and data-driven decision making.
• Excellent English and Chinese communication.

Responsibilities

• Drive Engagement Projects on Digital Banking and other digital touchpoints to improve onboarding and reactivation of users.
• Incorporate gamified elements or digital loyalty rewards to boost adoption and channel migration.
• Oversee website content management and SEO to maintain a high-converting public presence.
• Establish and monitor KPIs for digital channels and optimize ROI and attribution.
• Lead end-to-end digital marketing campaigns to increase active usage, retention and cross-selling.
• Collaborate with product, tech and internal teams to ensure compliance and integrate acquisition tools.
• Stay ahead of market trends to implement new performance marketing technologies.

Skills

Digital project management

Digital transformation

Digital analytics

Customer journey mapping

Stakeholder leadership

Education

Degree in e-Commerce/Business/IT/Marketing

Tools

Google Analytics

Adobe Analytics

Job description

Dah Sing Financial Group is seeking a Section Head, Digital Acquisition & Engagement to lead digital onboarding, activation and cross-channel campaigns across web and mobile platforms.

You will collaborate with product, tech and marketing teams to implement analytics-driven strategies, optimize content, CRO and SEO, and drive ongoing improvement of customer engagement and product adoption in Hong Kong.