Associate Director, Affluent Segment Marketing & Events

Standard Chartered; Hong Kong; On-site; HKD 893,000 - 1,339,000; Full time

Benefits offered by this job

Competitive salary and benefits

Flexible working options

Wellbeing support (Unmind)

Learning and development opportunities

Retirement savings & life insurance

Job summary

Standard Chartered in Hong Kong seeks an senior marketing and events leader to act as the single intake point for marketing requests from diverse business units. You will clarify objectives, audience, messages and success metrics, and drive campaigns end-to-end with internal agencies.

You will develop integrated plans to promote brand awareness and revenue growth among affluent clients, lead high-impact client engagement events, and ensure on-time delivery across multiple stakeholders while

Qualifications

• 10+ years of experience in marketing, events or integrated campaign delivery.
• Banking or premium client-facing industries experience preferred.

Responsibilities

• Act as the single intake point for marketing requests across business units.
• Lead end-to-end campaign and event development with internal agencies across multiple stakeholders.
• Develop and execute integrated marketing plans to promote brand awareness and drive revenue growth for affluent clients.
• Translate requirements into clear briefs and manage scope, timelines, budget and approvals.
• Track event outcomes and business impact and drive continuous event optimisation.

Skills

Strong business acumen

Excellent project management

Strong creative judgment

Job description

Standard Chartered in Hong Kong seeks an senior marketing and events leader to act as the single intake point for marketing requests from diverse business units. You will clarify objectives, audience, messages and success metrics, and drive campaigns end-to-end with internal agencies.

You will develop integrated plans to promote brand awareness and revenue growth among affluent clients, lead high-impact client engagement events, and ensure on-time delivery across multiple stakeholders while