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We’re partnering with one of the most exciting brands in the wellness space - a high-velocity FMCG start-up with a bold mission: solve the hidden fibre crisis. Backed by top-tier founders, this brand is redefining gut health with delicious, prebiotic-packed drinks delivered directly to your door.

This is not your average eCommerce role. You will own and drive the entire DTC strategy from the ground up. We’re talking full P&L ownership, high-impact decision-making, and real room to scale - both the business and your career.

You’ll work collaboratively across a lean and agile commercial team with support from performance partners, and you’ll work shoulder-to-shoulder with the CEO and CMO to supercharge growth.

Key responsibilities:

• Define and deliver the DTC growth strategy.
• Own the trading calendar across DTC and Amazon.
• Optimise the website experience & conversion rate.
• Manage performance channels through best-in-class agencies.
• Work cross-functionally across brand, ops, and trade.

What are we looking for:

• Proven experience growing DTC revenue in an FMCG or start-up environment.
• Strategic, analytical, but also creative - someone who gets brand and bottom line.
• Experience with Klaviyo, Shopify, Amazon, Meta, Google Ads.
• Passionate about health, wellness, and making a positive impact.