Head Of Marketing-Jobs in United States

Important role for an important mission. Curating digital experiences for a true disruptor within sustainability and carbon efficiency.

The Company

• GPS Tracking/Carbon reporting/productivity analytics SaaS
• Best in class analytics software reducing carbon footprint for some of largest infrastructure projects in the world
• Over $200m in funding by top investors

The Role

Own and implement digital marketing strategy to optimise website performance, enhance the customer journey and traffic conversion.

• Drive technical SEO optimisation and content requirements to maximise SEO traffic conversion through content and journey optimisation based on analytics and testing.
• Lead paid media strategy and execution.
• Use web analytics and intent tools to improve KPI’s, web session insights, conversions, domain ranking, search visibility and content performance.
• Define and lead the web architectural roadmap to consider updating functionality for eCommerce capability and customer support.

Desired Skills & Experience

As a digital marketing specialist, you will have a blend of website management, SEO and CRO skills for a B2B technology company.

• LinkedIn and Google Advertising expert.
• Experience driving insights with web analytics and intent tools.
• Understanding of CRM and Marketing automation platforms.

If you feel you have the relevant experience please reply to this advert or email your CV to jim@gmrecruit.co.uk