Head Of Marketing jobs in United Kingdom

At Clarion, our people are at the absolute heart of what we do. We’re proud that our core values of PASSION, CARE, IMAGINATION, and TRUST define the way we carry out our work across all of our exhibitions and conferences.

If you share our values and want to be a part of a successful, dynamic, and creative global business, then we want to hear from you.

The Opportunity:

Join our dynamic Digital Marketing Division as a Marketing Operations Manager, where you’ll work on some of the top international digital marketing events, such as Affiliate Summit and Creator Economy Live, and new products in development.

We're looking for a forward-thinking professional eager to advance their career and contribute to a collaborative and fast-paced environment. In this dynamic role, you'll leverage your expertise in marketing technology, email automation, and marketing operations to support and create innovative and data-driven strategies. Your analytical and data skills will be essential as you analyse performance metrics, create automation workflows, and deliver actionable insights that optimise our marketing efforts.

Our team's core values include creating an inclusive environment that is feedback-obsessed, celebrates mistakes, is committed to learning and development, and loves our customers.

If these values sound like you and you are ready to make a significant impact and drive success across our digital marketing initiatives, we want to hear from you.

Key responsibilities:

Strategy & Planning

• Translate business objectives into efficient processes for campaign planning, data segmentation, lead management, and performance tracking.
• Lead the marketing database management strategy to ensure data integrity, support advanced segmentation, and maintain legal compliance; partner with brand marketing and central data teams to uphold database hygiene.

Data Management & Insights

• Optimize the end-to-end customer data journey and monitor customer lifetime value/NPV to deliver actionable insights that inform product and brand strategy.
• Evaluate marketing performance and ROI across all channels, delivering actionable insights and recommendations to cross-functional teams based on data analysis.
• Develop and maintain accurate marketing dashboards and reports to monitor KPIs and ROI on an ongoing basis.

Marketing Technology & Automation

• Manage the marketing technology stack (CRM, Salesforce, Power BI, chatbots, analytics tools, integrations, etc.) to maximize functionality and business impact.
• Design and implement system integrations that enhance user experience and automate processes for greater efficiency.
• Implement robust tracking from lead capture through sales, developing a trusted multi-touch attribution model.
• Develop and manage a lead scoring framework that qualifies marketing leads from initial acquisition through to sales handoff, ensuring a smooth transition from MQL to SQL.

People Management

• Lead and develop a team of Marketing Operations Executives, fostering their skills and increasing their contribution to business success.
• Collaborate with Group Marketing Operations to align on best practices, adopt new technologies, and leverage cross-sector benchmarking.

Knowledge, Skills & Behaviours:

• Proven experience in a marketing operations/customer relationship management role.
• Strong logic and problem-solving ability.
• Strong analytical skills with clear insight communication.
• Proficient in BI tools and performance dashboard creation.
• Skilled in marketing tech integration and workflow optimization.
• Experience in operational benchmarking and metrics including acquisition rates, conversion rates, database growth, lead nurture, engagement, MQL/SQL.
• Familiarity with data privacy regulations such as GDPR and PECR.
• Data Steward - guardian of our customer data who curates its health, growth, engagement and richness to extract maximum value for our business.
• Commercial Connector - ability to connect the dots between commercial goals, data, process, insight and people that enables successful decision making.
• Insight Obsessed - driven to understand ‘why’ and takes the initiative to identify trends and gaps that others may look past to uncover new routes to success.
• Confident Communicator - A respected voice with superior verbal and written communications skills that can translate complexity into simplicity for a range of stakeholders.
• Organised, detail-focused, and curious.
• Passion and energy to make lasting change.

Values:

The unique culture and identity of the Digital marketing division values are:

• We are committed to learning & improvement
• We are feedback obsessed
• We love our customers
• We celebrate mistakes

About Clarion Events

Clarion Events is one of the world’s leading event organisers, producing and delivering innovative and market-leading events since 1947. (https://clarionevents.com/welcome)

Clarion Events embrace diversity and equal opportunities in all that we do. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Clarion is private equity backed and owned by Blackstone. Blackstone is one of the world’s leading global investment funds, investing capital for the long term in order to build successful, resilient businesses. (https://www.blackstone.com/)

Our purpose is to deliver exceptional customer outcomes and experiences, by making every connection count.

Our vision is we want every one of our products to be a market leader in customer satisfaction and delight.

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown (closed for the last week of the year)
• Celebration day off (e.g. birthday, Diwali, Eid, etc)
• Summer Hours in August (3pm finish on Fridays)
• Helping Our World (HOW) Days – one paid day per quarter to carry out charity work
• Pension Scheme
• Private Medical Insurance
• Health Cash Plan
• Employee Assistance Programme (EAP) – a 24/7, 365-day confidential helpline
• Subsidised Café
• Season Ticket Loan
• Cycle to Work Schemes
• Free on-site gym and shower facilities
• Free eyesight tests
• Free flu vaccination – offered on site once a year for all employees