Marketing Manager for a small, specialist law firm - £60,000

Law Choice; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A boutique specialist law firm in Greater London is seeking an Interim BD & Marketing Manager for a 12-month contract. The role involves planning and executing marketing initiatives, organizing business development events, and leading pitch preparations. Applicants should have senior-level experience in marketing within professional services and a relevant qualification. This collaborative firm offers a different environment compared to larger city firms, with opportunities to contribute to meaningful projects.

Qualifications

• Experience at Senior Executive or Managerial level in a law firm or other professional services organization.
• Proven track record in Marketing and Business Development.
• Ability to drive initiatives supporting the firm's CSR programme.

Responsibilities

• Plan and execute practice specific marketing and BD initiatives.
• Maintain innovative marketing collateral and ensure content is up to date.
• Organize BD events and manage report on ROI.
• Lead preparation of pitches and maintain online presence.
• Drive submissions for directories and awards.

Skills

Marketing strategy development

Client targeting

Event organization

Social media management

CRM systems

Education

Relevant Marketing qualification

Job description

Boutique, specialist law firm based in the city is after an Interim BD & Marketing Manager for a period of at least 12 months. Whilst this is a standalone role, you will have full support of Partners, Fee Earners and the Business Services teams with carrying out the relevant activities which will include: -

• Planning and executing practice specific Marketing & BD initiatives relating to client targeting and development, promoting the firm’s service offering, raising their profile in the industry and developing new businessand professional contacts, which will help to inform and develop the Marketing & BD strategy.
• Maintaining a suite of innovative marketing collateral, including Partner and Associate credentials, pitch content, brochures, etc. and ensuring content is concise and up to date.
• Organising a range of BD events, including those which we host e.g. breakfast roundtables, webinars, client parties, etc. as well as significant industry events i.e. MIPIM, Joint Planning Law Conference. This includes managing invitations, event attendance, and reporting on ROI.
• Leading the preparation and submission of pitches. Maintaining website content and social media channels, maximising engagement and leveraging on specific trends and relevant hot topics.
• Leading the preparation and annual submissions to the Directories and for Awards.
• Contributing to and driving initiatives that support the firm'sCSR programme.

To apply, you will need similar Marketing and BD experience at Senior Executive or Managerial level in a law firm or other professional services organization and a relevant Marketing qualification (preferred).

In return you will be joining an informal and collaborative practice - quite different to a large city firm and be involved in many key marketing projects.

This role is initially for 12 months