Retail Marketing Manager - Tactical Campaigns

JD GROUP; Bury; On-site; GBP 60,000 - 80,000; Full time

Job summary

A retail marketing company is seeking a Retail Marketing Manager - Tactical Campaigns to oversee the execution of retail marketing campaigns. This role focuses on customer engagement, brand consistency, and ensuring stores have necessary resources for flawless activation. Candidates should have proven retail marketing experience, strong project management skills, and an ability to monitor performance and insights. The position promises a dynamic environment with opportunities to collaborate across teams.

Qualifications

• Proven experience in retail marketing, store activation, or a similar role.
• Strong project management skills, with the ability to work at pace and manage multiple deadlines.
• Exceptional attention to detail and ability to translate strategy into clear, practical retail execution.

Responsibilities

• Lead the end-to-end delivery of tactical retail marketing campaigns.
• Ensure stores receive clear guidance and instructions to execute campaigns.
• Monitor the performance of retail activations, capturing learnings and results.

Skills

Retail marketing experience

Project management

Attention to detail

Strong communication skills

Data-driven mindset

Collaboration

Job description

Job Title: Retail Marketing Manager - Tactical Campaigns

Role Overview

The Tactical Retail Marketing Manager is responsible for planning, executing, and optimising 360 marketing plan drive customer engagement, conversion, and brand consistency across the retail estate. This role focuses on delivering timely, high-impact retail campaigns, supporting commercial priorities, and ensuring stores have what they need to activate flawlessly. It is a hands‑on, fast‑paced role that works closely with cross‑functional teams to bring the brand to life at ground level.

Key Responsibilities

Campaign Execution & Delivery

• Lead the end-to-end delivery of tactical retail marketing campaigns, from briefing through to deployment.
• Manage critical paths, ensuring all assets, toolkits, and communications are delivered on time and to the required standard.
• Localise and adapt national or regional campaigns for retail environments to ensure commercial relevance and customer impact.
• Work closely with agencies and internal teams to coordinate production of POS, window assets, digital screens, and in-store materials.
• Be the point of contact for all other channels ensuring the campaign delivers in full and on time.

Retail Activation & Store Support

• Ensure stores receive clear guidance, toolkits, and instructions to execute campaigns consistently and effectively.
• Act as the key point of contact for store teams on all tactical marketing queries, troubleshooting and providing solutions quickly.
• Partner with Visual Merchandising and Commercial teams to maximise campaign impact and ensure alignment across all store touchpoints.
• Review store execution through audits, photo submissions, and feedback loops to drive continuous improvement.

Performance Tracking & Insights

• Monitor the performance of retail activations, capturing learnings, commercial results, and opportunities for optimisation.
• Analyse store feedback and market insights to improve the effectiveness of future tactical campaigns.
• Prepare post-campaign summaries and present recommendations to key stakeholders.

Cross-Functional Collaboration

• Work closely with Commercial, Brand, Digital Screens, VM, and Operations teams to ensure retail marketing aligns with business priorities.
• Contribute to 360 campaign planning by identifying retail activation opportunities and requirements.
• Support product launches, promotions, events, and key trading moments with tactical in-store marketing solutions.

Asset & Toolkit Management

• Maintain a clear and updated “kit of parts” for retail activation, ensuring store teams have access to the right tools and materials.
• Oversee POS inventory management and work with suppliers to ensure efficient, cost-effective production.

Skills & Experience

• Proven experience in retail marketing, store activation, or a similar role.
• Strong project management skills, with the ability to work at pace and manage multiple deadlines.
• Exceptional attention to detail and ability to translate strategy into clear, practical retail execution.
• Strong communication skills, especially in writing clear toolkits and stakeholder updates.
• Experience working with creative agencies and production partners.
• Data-driven mindset with the ability to interpret insights and drive continuous improvement.
• Collaborative team player who thrives in a fast‑moving environment.

Personal Attributes

• Highly organised and solutions-focused.
• Confident working with ambiguity and shifting priorities.
• Strong partner to stores — empathetic, supportive, and action oriented.
• Passionate about elevating the customer experience at retail level.