Strategic Growth Marketing Lead - ABM & Field Programs

Cogna; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading technology firm in Greater London is seeking a Growth Marketing Lead to build a demand engine for growth. This innovative role involves designing and executing account-based marketing programs, partnering closely with Sales to drive qualified opportunities and optimize revenue growth. The ideal candidate has proven expertise in enterprise ABM strategy, strong field marketing skills, and deep technical proficiency in modern GTM tools. The firm values curiosity and adaptability and is committed to forming a diverse team.

Qualifications

• Proven expertise in enterprise ABM strategy and execution.
• Strong field marketing skills for events and conferences.
• Deep technical proficiency with modern GTM tools.

Responsibilities

• Design and execute multi-tier ABM programs for physical industry companies.
• Own the demand waterfall from target account to opportunity creation.
• Execute high-impact field programs like executive roundtables and conferences.

Skills

Enterprise ABM strategy

Field marketing skills

Technical proficiency with GTM tools

Analytical skills

Collaboration skills

Project management

Communication skills

Tools

6sense

Demandbase

Apollo

ZoomInfo

Job description

A leading technology firm in Greater London is seeking a Growth Marketing Lead to build a demand engine for growth. This innovative role involves designing and executing account-based marketing programs, partnering closely with Sales to drive qualified opportunities and optimize revenue growth. The ideal candidate has proven expertise in enterprise ABM strategy, strong field marketing skills, and deep technical proficiency in modern GTM tools. The firm values curiosity and adaptability and is committed to forming a diverse team.