Database Marketing Manager

2i Recruit Ltd; England; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading UK recruitment agency is seeking a candidate with strong analytical skills to develop, maintain, and optimise CRM and marketing databases. You will conduct detailed market research, ensure GDPR compliance, and support B2B email marketing campaigns. Ideal applicants should possess a solid understanding of CRM systems, excellent Excel skills, and experience in data management. This role demands a confident communicator and project management abilities to lead database projects effectively.

Qualifications

• Strong experience working with modern CRM and database management systems.
• Excellent Excel skills for managing and analysing data.
• Strong research ability to identify niche B2B market trends.

Responsibilities

• Develop, maintain and optimise CRM and marketing databases.
• Conduct detailed research to build high-quality data lists.
• Monitor and maintain GDPR compliance in data handling.
• Support creation of email marketing campaigns with quality data selection.

Skills

CRM systems

Excel

Market research

Email marketing

Data compliance

Project management

Job description

Key Responsibilities

• Develop, maintain and optimise CRM and marketing databases to support targeted B2B outreach and lead generation.
• Conduct detailed research to identify niche industry segments and build high-quality data lists across international markets.
• Work closely with senior leadership, marketing and sales teams to support data-driven marketing strategies.
• Segment, clean and enrich data to ensure accuracy, relevance and strong campaign performance.
• Monitor and maintain GDPR compliance, ensuring all data collection and processing meets regulatory standards.
• Use analytical insights to inform marketing activity, improve data quality and support commercial decision-making.
• Manage database projects from initial research through to implementation, ensuring deadlines are met and data is delivered to a high standard.
• Support the creation and optimisation of email marketing campaigns through high-quality data selection and list management.

Experience and Skills Requirements

• Strong experience working with modern CRM and database management systems
• Excellent Excel skills
• Strong research ability with the confidence to identify niche B2B market trends
• Experience working with email marketing platforms
• Confident communicator with a professional telephone manner
• Ability to design, plan and implement long-term data strategies
• Solid understanding of GDPR and data compliance best practice
• Excellent analytical, organisational and project management skills
• Previous B2B marketing experience

If you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.