Web & Digital Marketing Lead

Exeter College; Barnstaple; On-site; GBP 32,000 - 42,000; Full time

Job summary

North Devon College is seeking a Marketing Officer – Web & Digital to lead our online presence from Barnstaple. You will shape the web experience for prospective students, manage content, journeys and SEO, using data to inform improvements.

You’ll work with the Marketing and Communications team to optimise campaigns, briefs for external developers, and stay ahead of trends in AI and digital behaviour. This is a fully office-based role at our Barnstaple campus.

Qualifications

• Experience with CMS and improving digital experiences.
• Understanding of SEO, accessibility and UX.
• Ability to turn analytics into practical improvements.

Responsibilities

• Manage and develop website content, user journeys, SEO and digital performance using GA4 and other tools.
• Optimise key course journeys; build campaign landing pages, improve SEO, analyse performance and brief external web developers.
• Combine strong digital know-how with curiosity and initiative; work with CMS, SEO, accessibility and UX and turn analytics into practical improvements.
• Take ownership; manage competing priorities, work with colleagues and suppliers and make day-to-day decisions based on objectives.
• Keep an eye on AI and emerging technology to spot opportunities for smarter activity.
• This is a fully office-based role at our Barnstaple campus.

Skills

Digital marketing

User experience (UX)

Data analysis

Project management

Tools

GA4

CMS

SEO tools

Job description

North Devon College is seeking a Marketing Officer – Web & Digital to lead our online presence from Barnstaple. You will shape the web experience for prospective students, manage content, journeys and SEO, using data to inform improvements.

You’ll work with the Marketing and Communications team to optimise campaigns, briefs for external developers, and stay ahead of trends in AI and digital behaviour. This is a fully office-based role at our Barnstaple campus.