Digital Marketing Lead - Campaigns & Analytics (Temporary)

Doncaster College; Doncaster; Presencial; GBP 23.000 - 30.000; A tiempo parcial

Ventajas ofrecidas por este puesto de trabajo

On-site gym

Discounts and wellness benefits

Employee discounts

On-site nursery

Descripción de la vacante

Doncaster College is seeking a Digital Marketing Officer on a temporary maternity cover basis to drive online engagement. You will lead campaigns across social media, email, and ads, using analytics to inform decisions and improve results.

The role requires collaboration with the marketing team and delivering measurable outcomes. The position involves 28 hours per week, rostered Monday to Thursday, reporting to Web Developer, with a Grade 4 salary range.

Formación

• Two years' experience using digital marketing platforms including analytics, social media management and email marketing tools.
• Experience leading digital campaigns from concept through to delivery, ongoing management and performance reporting.
• Experience managing advertising budgets and delivering campaigns across Meta, Snap, TikTok and Google Ads.
• Strong copywriting for web, email and social media, CMS experience, data analysis and paid social advertising.

Responsabilidades

• Lead the delivery of digital marketing campaigns across social media, email marketing and other digital channels.
• Create, deploy and optimise email marketing campaigns, including audience selection, content formatting and A/B testing.
• Monitor and manage social media activity, scheduling content and analysing performance.
• Collect, analyse and report on campaign data, providing recommendations to improve future activity.
• Research market trends and audience insights to inform marketing strategies.
• Maintain and update email subscriber data to support marketing activity.
• Update and optimise website content to improve SEO and GEO/AIO performance.
• Monitor website traffic and identify opportunities to improve user engagement and performance.
• Produce clear reports and present findings to support data-driven decision making.

Conocimientos

Digital marketing platforms

Campaign management

Social media management

Email marketing

Advertising budgets

Copywriting

CMS (WordPress etc)

Data analysis

Paid social advertising

Educación

Bachelor's degree in Marketing/Communications

Herramientas

WordPress

Looker Studio

Google Analytics

Descripción del empleo

Doncaster College is seeking a Digital Marketing Officer on a temporary maternity cover basis to drive online engagement. You will lead campaigns across social media, email, and ads, using analytics to inform decisions and improve results.

The role requires collaboration with the marketing team and delivering measurable outcomes. The position involves 28 hours per week, rostered Monday to Thursday, reporting to Web Developer, with a Grade 4 salary range.