Marketing Officer — Social, Content & Campaigns

Exeter College; Barnstaple; On-site; GBP 25,000 - 36,000; Full time

Job summary

Exeter College in Barnstaple is seeking a Marketing Officer to drive social content and campaigns. You’ll own our social channels and lead recruitment and reputation campaigns, planning and delivering paid and organic activity from start to finish.

You’ll identify audiences, shape the message, manage budgets, create or coordinate assets with the in-house designer, and analyse performance to continually improve results. This is a fully office-based role at our Barnstaple campus.

Qualifications

• Experience creating content that engages audiences.
• Ability plan, set up and optimise paid and organic campaigns.
• Strong copywriting skills and storytelling.
• Experience with social media channels and analytics.

Responsibilities

• Own day-to-day social media channels and recruitment campaigns.
• Plan, set up, deliver and optimise paid and organic activity.
• Identify audience, shape the message, select channels.
• Create or coordinate campaign assets with in-house designer.
• Analyse performance to guide next steps.
• Coordinate colleagues and suppliers to keep activity moving.

Skills

Social media management

Copywriting

Campaign planning

Video content creation

Budget management

Tools

Facebook Ads Manager

Google Analytics

Adobe Creative Suite

Job description

Exeter College in Barnstaple is seeking a Marketing Officer to drive social content and campaigns. You’ll own our social channels and lead recruitment and reputation campaigns, planning and delivering paid and organic activity from start to finish.

You’ll identify audiences, shape the message, manage budgets, create or coordinate assets with the in-house designer, and analyse performance to continually improve results. This is a fully office-based role at our Barnstaple campus.