Marketing & Digital Growth Lead

University of Bradford; Bradford; On-site; GBP 60,000 - 67,000; Full time

Benefits offered by this job

Car leasing

Cycle to work

Holiday purchase

Home & technology scheme

Shopping discounts

Job summary

The University of Bradford is seeking a Head of Marketing and Digital to lead a talented team within the Outreach, Recruitment and Marketing directorate. The role focuses on delivering innovative, insight-led campaigns regionally and nationally, shaping strategy and driving growth in a competitive higher education market.

With a Level 7 qualification in Marketing or equivalent experience, you will use data and customer insights to optimise activity, while managing stakeholders and delivering

Qualifications

• Level 7 qualification in Marketing or equivalent substantial professional experience
• Marketing or business-related degree or equivalent professional experience
• Extensive experience of working at a senior level in a marketing and digital role in a complex market environment
• 30 days and 13 statutory and customary days (taken at Easter and Christmas).
• Generous benefit schemes, including car leasing, cycle to work, holiday purchase, home & technology scheme and shopping discounts

Responsibilities

• Leading the development and delivery of innovative, insight-led marketing campaigns on a regional and national level.
• Using data, market intelligence and customer insight to evaluate performance, identify opportunities and continuously improve marketing activity.
• Inspiring a diverse team to meet challenging student recruitment objectives in a highly competitive marketplace.

Skills

Senior marketing leadership

Data-driven marketing

Stakeholder management

Education

Level 7 qualification in Marketing

Marketing or business-related degree

Job description

The University of Bradford is seeking a Head of Marketing and Digital to lead a talented team within the Outreach, Recruitment and Marketing directorate. The role focuses on delivering innovative, insight-led campaigns regionally and nationally, shaping strategy and driving growth in a competitive higher education market.

With a Level 7 qualification in Marketing or equivalent experience, you will use data and customer insights to optimise activity, while managing stakeholders and delivering