Web & Digital Marketing Specialist — UX & SEO

Exeter and North Devon College; Barnstaple; On-site; GBP 28,000 - 29,000; Full time

Job summary

Exeter and North Devon College is looking for a Marketing Officer – Web & Digital to enhance our online presence and student recruitment. You will manage website content, user journeys, SEO and digital performance, using GA4 to measure success and identify improvements.

You will work with a CMS, ensure accessibility and strong UX, and translate analytics into practical enhancements for our courses and campaigns. This is a fully office-based role at the Barnstaple campus.

Qualifications

• Experience with content management systems (CMS) and web content maintenance.
• Strong knowledge of SEO and digital UX principles.
• Experience using GA4 or similar analytics to drive improvements.

Responsibilities

• Manage and develop website content and user journeys.
• Optimize SEO and monitor digital performance using analytics.
• Collaborate with external developers and internal teams on web projects.

Skills

CMS

SEO

GA4

UX

Tools

Web analytics

CMS platforms

Job description

Exeter and North Devon College is looking for a Marketing Officer – Web & Digital to enhance our online presence and student recruitment. You will manage website content, user journeys, SEO and digital performance, using GA4 to measure success and identify improvements.

You will work with a CMS, ensure accessibility and strong UX, and translate analytics into practical enhancements for our courses and campaigns. This is a fully office-based role at the Barnstaple campus.