User Acquisition Lead for PropTech Startup — London Launch

Sphere Digital Recruitment; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Sphere Digital Recruitment in London is seeking a User Acquisition Lead to own the paid launch of a video-first PropTech app ahead of its January 2027 consumer debut.

You will manage a hands-on mix of Meta, TikTok and Google campaigns, collaborate with founders, and build a tight CAC dashboard from download to waitlist. Four days per week in the London office, with scope to scale as the product moves from pre-launch to early growth.

Qualifications

• Proven ownership of paid media for a consumer app with CAC/ROAS or download results.
• Experience managing an account with a media agency while keeping control.
• Hands-on Meta Ads Manager expertise; TikTok/Google Ads desirable.
• Strong funnel understanding and attribution basics (UTMs, AppsFlyer/Adjust a plus).
• Ability to write briefs and adapt live campaigns quickly under pressure.
• Comfortable in an early-stage environment; in-office for four days a week in London.
• Typically 4–7 years experience, but strong results can compensate for less.
• PropTech/app launch experience highly desirable.

Responsibilities

• Brief a digital or media agency on audiences, CTA, brand values and the launch plan.
• Build and pressure-test the January to March media plan, challenging flighting and channel mix.
• Get a tight set of download-focused ads live for 1 January, cut by audience where needed.
• Run Meta, TikTok and Google hands-on every day, optimizing what works and cutting what doesn’t.
• Own tagging, attribution and CAC with a single dashboard tracking views through to waitlist, pre-downloads and downloads.
• Put paid behind organic content that is already performing, and own paid UGC and influencer activity.
• Sharpen landing page and waitlist messaging to improve conversion.
• Act as the in-house paid media expert, working with a content creator and the founders.

Skills

Paid media

Meta Ads Manager

TikTok Ads

Google Ads

CAC optimization

Agency collaboration

Job description

Sphere Digital Recruitment in London is seeking a User Acquisition Lead to own the paid launch of a video-first PropTech app ahead of its January 2027 consumer debut.

You will manage a hands-on mix of Meta, TikTok and Google campaigns, collaborate with founders, and build a tight CAC dashboard from download to waitlist. Four days per week in the London office, with scope to scale as the product moves from pre-launch to early growth.