Head of Growth & Performance

Practicus; Greater London; Hybrid; GBP 75,000 - 85,000; Full time

Job summary

Practicus, on behalf of a fast-growing B2C scale-up in Central London, seeks a standalone Head of Growth & Performance to own customer acquisition. This hands-on role blends tool-driven execution with strategic input, leveraging a modern tech stack to move quickly.

The role demands deep expertise in paid media across Google, Meta, YouTube, and TikTok, plus an eye for unconventional channels and rapid experimentation to improve CPL and LTV/CAC ratios.

Qualifications

• In-house B2C growth experience with end-to-end acquisition.
• Hands-on operator who works directly on the tools.
• Strong AI literacy and mastery of core marketing stack.
• Curiosity about consumer behavior and non-traditional channels.

Responsibilities

• Own and optimize performance across Google, Meta, YouTube, TikTok.
• Explore podcasts, partnerships, communities, creators, and GEO.
• Own full funnel: acquisition, conversion, CPL, scaling LTV/CAC from 2 to 3.
• Integrate AI tools and automate workflows to operate with a multi-person team.
• Build an agile test-and-learn engine to double down on winners fast.

Skills

B2C scale-up experience

Paid media

AI literacy

Hands-on operator

Tools

Google Ads

Meta Ads

YouTube Ads

TikTok Ads

Job description

We are on the hunt for a Head of Growth & Performance

Are you a hands-on growth operator who prefers rolling up your sleeves over managing agencies? We are partnering with a fast-growing, mission-driven B2C scale-up that is shaking up a traditional consumer space. Backed by top-tier UK investors, they combine smart technology with real human expertise to guide people through major life milestones.

Right now, they need a standalone Head of Growth & Performance to take total ownership of customer acquisition.

This is an execution-heavy role split roughly 60% on the tools and 40% on strategy, reporting directly to the Co-Founder. There is no agency buffer here. They need a scrappy, deeply curious operator who knows how to leverage modern tech stack capabilities to move at lightning speed.

What you will be doing:

• Hands-on paid media: Directly own and optimize performance across Google, Meta, YouTube, and TikTok.
• Unconventional channels: Dig into podcasts, strategic partnerships, niche communities, creators, and GEO.
• Full-funnel ownership: Drive accountability across acquisition, conversion, and CPL, scaling that LTV to CAC ratio from 2 to 3.
• AI integration: Use tools like Claude AI and automated workflows to operate with the output of a multi-person team.
• Rapid experimentation: Build an agile test-and-learn engine to double down on winners fast.

What we are looking for:

• Proven in-house B2C scale-up experience, ideally navigating a considered consumer journey.
• Pure individual contributor excellence. You must love being directly on the tools.
• Advanced AI literacy alongside deep mastery of the core marketing stack.
• An insatiable curiosity about consumer behavior and non-traditional channels.

The Details:

• Salary: £75,000 to £85,000 + share incentives and a strong benefits package.
• Location: Central London hybrid (2 days per week in-office).