User Acquisition Lead

Sphere Digital Recruitment; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Sphere Digital Recruitment in London is seeking a User Acquisition Lead to own the paid launch of a video-first PropTech app ahead of its January 2027 consumer debut.

You will manage a hands-on mix of Meta, TikTok and Google campaigns, collaborate with founders, and build a tight CAC dashboard from download to waitlist. Four days per week in the London office, with scope to scale as the product moves from pre-launch to early growth.

Qualifications

• Proven ownership of paid media for a consumer app with CAC/ROAS or download results.
• Experience managing an account with a media agency while keeping control.
• Hands-on Meta Ads Manager expertise; TikTok/Google Ads desirable.
• Strong funnel understanding and attribution basics (UTMs, AppsFlyer/Adjust a plus).
• Ability to write briefs and adapt live campaigns quickly under pressure.
• Comfortable in an early-stage environment; in-office for four days a week in London.
• Typically 4–7 years experience, but strong results can compensate for less.
• PropTech/app launch experience highly desirable.

Responsibilities

• Brief a digital or media agency on audiences, CTA, brand values and the launch plan.
• Build and pressure-test the January to March media plan, challenging flighting and channel mix.
• Get a tight set of download-focused ads live for 1 January, cut by audience where needed.
• Run Meta, TikTok and Google hands-on every day, optimizing what works and cutting what doesn’t.
• Own tagging, attribution and CAC with a single dashboard tracking views through to waitlist, pre-downloads and downloads.
• Put paid behind organic content that is already performing, and own paid UGC and influencer activity.
• Sharpen landing page and waitlist messaging to improve conversion.
• Act as the in-house paid media expert, working with a content creator and the founders.

Skills

Paid media

Meta Ads Manager

TikTok Ads

Google Ads

CAC optimization

Agency collaboration

Job description

User Acquisition Lead

About the Role

This is a unique chance to own the paid launch of a video-first PropTech app, joining as User Acquisition Lead ahead of its January 2027 consumer launch in London.

The business is reinventing how people search for property. Renters and buyers scroll a personalised feed of video walkthroughs instead of static listings. It has £2m of seed funding from a multi-billionaire property magnate, with further investment from industry figures imminent, and dozens of agents are already signed.

As the first in-house paid media hire, you'll own how the app reaches and converts its first users. You'll work closely with the founders and a former worldwide media and marketing executive. Few marketers get to launch a consumer brand from scratch, and for the right person this is that opportunity.

What You'll Be Doing

• Select and brief a small digital or media agency on audiences, CTA, brand values and the launch plan.
• Build and pressure-test the January to March media plan, challenging flighting and channel mix from experience.
• Get a tight set of download-focused ads live for 1 January, cut by audience where needed.
• Run Meta, TikTok and Google hands-on every day, scaling what works and cutting what doesn't in days, not months.
• Own tagging, attribution and CAC, with one clear dashboard tracking views through to waitlist, pre-downloads and downloads.
• Put paid behind organic content that is already performing, and own paid UGC and influencer activity.
• Sharpen landing page and waitlist messaging where it affects conversion.
• Act as the in-house paid media expert, working alongside a dedicated content creator and the founders.

What We're Looking For

• Proven ownership of paid media for a consumer app, social network or social-first product, with CAC, ROAS or download results to show for it.
• Experience working with a media agency while keeping firm control of the account.
• Hands-on Meta Ads Manager expertise. TikTok Ads and Google Ads highly desirable.
• Strong funnel and attribution knowledge (UTMs, with AppsFlyer or Adjust a plus).
• The ability to write a sharp brief and adapt a live campaign at pace.
• Comfortable in a hands-on, early-stage environment, four days a week in a London office.
• Typically 4 to 7 years' experience, though less is fine if the results are yours.
• App launch, January burst or PropTech experience is highly desirable.

Sphere is an equal opportunities employer. We encourage applications regardless of ethnic origin, race, religious beliefs, age, disability, gender or sexual orientation, and any other protected status as required by applicable law.

If you require any adjustments or additional support during the recruitment process for any reason whatsoever, please let us know.