User Acquisition Manager

Intelligent People; Greater London; On-site; GBP 80,000 - 105,000; Full time

Job summary

Intelligent People is recruiting a Paid Acquisition Lead in London to own audience strategy, messaging, and testing as the consumer mobile gaming app scales. The role is on-site in London, with remote work temporarily until October 2026, then full-time in the central London office.

The successful candidate will manage multi-channel spend, build effective acquisition tests, and partner with media buying and creative teams to drive scalable growth in a fast-growing startup.

Qualifications

• 3–6 years in-house consumer mobile UA/growth experience.
• Experience personally managing $50k+/month in paid acquisition spend, preferably in gaming.
• Visa sponsorship is not available for this client.

Responsibilities

• Own the paid acquisition testing strategy across Meta, TikTok and Google.
• Identify and research new audiences/ICPs and tailor messaging/creative for each.
• Launch and manage acquisition tests with media buying and creative teams.
• Analyse campaign and cohort data to decide which audiences/tests to scale or stop.
• Build a repeatable weekly process for hypothesis, testing, learning and iteration.
• Own paid acquisition budgets and guide future investment using performance data.

Skills

UA growth experience

Budget ownership

Job description

Paid Acquisition Lead — £80-105k – Consumer Mobile App (Gaming) - On site (5 days, London)

A fast-growing mobile gaming company is building a new category between social video and gaming. They are backed by top tier tech investors and their app is already live on the App Store & is one of the fastest growing gaming startups in Europe.

They are now building their London team and are looking for a Paid Acquisition Lead to own audience, messaging and acquisition testing as they scale.

This is a full-time, permanent role, remote until October 2026 and then 5 days per week in their central London office.

Key Responsibilities

• Own the paid acquisition testing strategy across Meta, TikTok and Google.
• Identify and research new audiences/ICPs and develop the messaging and creative approach for each.
• Launch and manage acquisition tests alongside the media buying and creative teams.
• Analyse campaign and cohort data to determine which audiences and tests to scale or stop.
• Build a repeatable weekly process for hypothesis, testing, learning and iteration.
• Own paid acquisition budgets and use performance data to guide future investment.

Required Experience

• 3–6 years’ in-house consumer mobile user acquisition (UA)/growth experience,
• Experience personally managing $50k+/month in paid acquisition spend, with genuine gaming experience and hands‑on ownership of at least one acquisition channel from scratch.
• Candidates who have only worked agency-side or at large, established brands without direct budget ownership are not the right fit.

This client cannot offer visa sponsorship.