App Growth & Performance Marketing Lead

Lyst; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Private Healthcare

Pension Scheme

Training Allowance

Clothing Allowance

Eye Tests and Vouchers

Cycle-to-Work Scheme

Transport Season Ticket Loan

Social Events

Job summary

Lyst, the London-based fashion shopping platform, is seeking a hands-on App Marketing & Paid Social Executive to grow our app user acquisition programme.

You'll build, manage and optimise campaigns across Meta, Apple Search Ads and Google UAC, analyse performance and drive data-led decisions, collaborating with creative and cross-functional partners to improve efficiency and scale while keeping a sharp focus on attribution and testing.

Qualifications

• Solid experience in app performance marketing, paid social and mobile user acquisition.
• Hands-on experience managing campaigns in Meta Ads Manager.
• Exposure to Apple Search Ads and Google UAC.
• Strong analytical skills and a genuine comfort with numbers, performance data and commercial decision‑making.
• Ability to interpret campaign performance beyond surface metrics and explain what is happening, why it is happening, and what should happen next.
• Experience using or working with MMPs such as AppsFlyer, Adjust or Branch.
• Confidence using reporting and BI tools such as Looker and Excel.
• Strong attention to detail, good judgement, and a proactive approach to account management.
• Clear communication skills and the ability to work well with multiple stakeholders.
• Exposure to incrementality testing, creative testing frameworks or app funnel optimisation.
• Good understanding of mobile measurement, attribution (LTV/CAC, privacy‑related app measurement concepts such as SKAN, ATT and post‑IDFA attribution challenges.)

Responsibilities

• Manage the day-to-day execution of app acquisition campaigns across Meta, Apple Search Ads and Google UAC.
• Monitor campaign performance closely and make ongoing optimisation decisions across bids, budgets, audiences, creative inputs and campaign structure.
• Analyse performance at a granular level, using metrics such as installs, CPA, CAC, ROAS, retention and downstream conversion behaviour to identify what is driving results.
• Support budget pacing and investment decisions, helping ensure spend is directed toward the highest-impact opportunities.
• Work closely with creative and cross-functional partners to test messaging, formats, audiences and campaign approaches in a structured way.
• Maintain clear performance reporting, turning campaign data into simple, practical recommendations for both technical and non-technical stakeholders.
• Help identify and troubleshoot tracking, attribution or data-quality issues in partnership with internal teams and external platforms.
• Support experimentation across channels, audiences, creatives and landing / app journeys to improve efficiency and scale.
• Stay current on platform changes, privacy developments, attribution shifts and app marketing best practice.

Skills

App performance marketing

Paid social

Meta Ads Manager

Apple Search Ads

Google UAC

Analytics

Attribution / MMPs

Looker

Excel

Communication

Tools

Meta Ads Manager

Apple Search Ads

Google UAC

Looker

Excel

Job description

Lyst, the London-based fashion shopping platform, is seeking a hands-on App Marketing & Paid Social Executive to grow our app user acquisition programme.

You'll build, manage and optimise campaigns across Meta, Apple Search Ads and Google UAC, analyse performance and drive data-led decisions, collaborating with creative and cross-functional partners to improve efficiency and scale while keeping a sharp focus on attribution and testing.