Creative Content Growth Lead - Consumer AI / Gaming App

Intelligent People; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Central London office

Competitive salary

Job summary

Intelligent People in central London is seeking a content strategist who shapes how the product looks and spreads on social platforms. You will not produce content yourself; three full-time editors report to you, and the team works from the office five days a week.

You will write briefs, guide concepts and scripts so editors can shoot without asking questions, turn hits into repeatable formats, recruit and manage creators, and interpret analytics to optimize installs through viral,

Qualifications

• Experience making things go viral at real scale for a consumer app or brand with measurable outcomes.
• Proven ability to craft entertainment-led content that drives organic growth.
• Experience working within a growth/UGC-driven environment, ideally during rapid scale.

Responsibilities

• Write complete briefs (concept, hook variations, moodboard, scene-by-scene scripts, CTA) so editors can shoot without questions.
• Turn proven messaging into viral organic campaigns on TikTok, Reels and Shorts.
• Recruit, direct and manage UGC creators, content creators and editors; negotiate rates and rights.
• Read creative analytics (hook rate, hold rate, installs by creative) and iterate accordingly.
• Ship three to five variants weekly and measure success by installs, not views.

Skills

Creative strategy

UGC / viral marketing

Team leadership

Paid social coordination

Vertical video

Negotiation

Job description

Our client is a venture-backed consumer AI startup building a new category between social media and gaming. Its mobile app launched less than a year ago, already has hundreds of thousands of users, and is growing fast. With new funding in place, the founders are opening a central London office and building a go-to-market team from scratch. This role owns how the product looks and spreads on social platforms. The team works from the office five days a week.

The role is Central London based, with 5 days per week in their new offices.

Role Scope

You are the strategist behind the content, and you do not produce it yourself. You will not need to edit or appear on camera. Three full-time editors will report to you.

• Work out what creative will land for each audience the Paid Acquisition Lead is testing, and get it made quickly.
• Write complete briefs, including the concept, hook variations, moodboard, scene-by-scene script and call to action, so that an editor or creator can shoot without asking a single question.
• Take proven messaging and make it go viral organically on TikTok, Reels and Shorts.
• Turn each hit into a repeatable format, including formats the app's own users can run themselves.
• Recruit, direct and manage UGC creators, content creators and editors. Negotiate rates and usage rights, and cut those who do not perform.
• Read creative analytics such as hook rate, hold rate and installs by creative, and decide what to change next.
• Ship three to five variants a week, accepting that most will miss, and measure organic success in installs, not views.

Experience Required

• You have made things go viral at real scale for a consumer app or brand, and you personally owned the outcome. A portfolio of work that ran, with the numbers behind it, is essential.
• Your hits came from entertainment. You made people care about something they were not already searching for, and you did not ride existing demand, a famous subject or the promise of making money.
• Creative strategy, organic social or UGC experience, in-house at a consumer product or embedded in a growth team. Ideally you were there during a period of rapid growth.
• You have created named formats that were repeated. One-off campaigns are not enough.
• Platform native: you think in vertical video and treat the first three seconds as the whole job.
• Comfortable with lo-fi, phone-shot work that converts, and with repeating a winner.
• Fluent enough in paid social to work in a tight loop with the acquisition lead and the media buyer.
• A gaming or youth-skewing consumer product in your background is a plus, as is having grown a social account of your own.
• The right to work in the UK, and the ability to be in a central London office five days a week.