UK North Regional Sales Leader, Security Systems

Ajax Systems; United Kingdom; On-site; GBP 70,000 - 110,000; Full time

Job summary

Ajax Systems in the United Kingdom North region is seeking a high-impact Regional Sales Manager to lead the regional sales team, develop market strategies, and grow revenue across the northern region.

You will build strong relationships with dealers, installers, and ARCs, demonstrate products, and represent Ajax at trade shows to boost brand presence.

Travel up to 70-80% will be required to meet partners and customers.

Qualifications

• Proven track record in B2B sales within the UK security sector.
• Management experience: hiring, onboarding, leading, motivating, and directing a regional sales team.
• Strong network of contacts among UK distributors, installers, and integrators.
• Understanding of UK security industry standards, distribution channels, and vertical sectors.
• High technical competence with security products and the ability to conduct effective product demonstrations.
• Excellent presentation, negotiation, and interpersonal skills.
• Proactive, self-driven, and results-oriented with a hunter mentality.
• Willingness and ability to travel up to 70-80% of the time across the UK North region.

Responsibilities

• Lead, mentor, and support the regional sales team in UK North to achieve individual and collective revenue targets.
• Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the northern region.
• Proactively identify and capture new business opportunities, securing meetings with key stakeholders and potential partners.
• Strategize, prepare, and deliver compelling presentations to engage business partners, specifiers, and industry decision-makers.
• Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features, benefits, and updates.
• Advocate for the inclusion of Ajax Systems products in system specifications to influence purchasing decisions.
• Actively represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility.
• Gather market intelligence and customer feedback to guide management on product enhancements and future offerings.

Skills

B2B sales

UK market

Strategic planning

Negotiation

Travel readiness

Job description

Ajax Systems in the United Kingdom North region is seeking a high-impact Regional Sales Manager to lead the regional sales team, develop market strategies, and grow revenue across the northern region.

You will build strong relationships with dealers, installers, and ARCs, demonstrate products, and represent Ajax at trade shows to boost brand presence.

Travel up to 70-80% will be required to meet partners and customers.