Regional Sales Lead, UK North — Security Systems

Ajax Systems; Birmingham; On-site; GBP 60,000 - 90,000; Full time

Job summary

Ajax Systems is seeking a Regional Sales Leader for the UK North region. You will lead and develop the local sales team, drive market strategies, and secure partnerships with distributors, installers, and ARCs.

Strong sales leadership, security industry knowledge, and robust presentation skills are essential. You will travel across the UK North up to 70–80% to build relationships, demonstrate products, and influence specifications in a competitive security market.

Qualifications

• Proven track record in B2B sales within the UK security sector (Intrusion, CCTV, Fire, or related security products).
• Management experience: hiring, onboarding, leading, motivating, and directing a regional sales team.
• Strong business acumen with an established network of contacts among UK distributors, installers, and integrators.
• Understanding of UK security industry standards, distribution channels, and vertical sectors.
• High technical competence with security products and the ability to conduct effective technical product demonstrations.
• Excellent presentation, negotiation, and interpersonal skills.
• Proactive, self-driven, and results-oriented with a strong hunter mentality.

Responsibilities

• Lead, mentor, and support the regional sales team in UK North to achieve individual and collective revenue targets.
• Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the northern region.
• Proactively identify and capture new business opportunities, securing meetings with key stakeholders and potential partners.
• Strategize, prepare, and deliver compelling presentations to engage business partners, specifiers, and industry decision-makers.
• Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features, benefits, and updates.
• Advocate for the inclusion of Ajax Systems products in system specifications to influence purchasing decisions.
• Actively represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility.
• Gather market intelligence and customer feedback to guide management on product enhancements and future offerings.

Skills

B2B sales

UK security market

leadership & team management

presentation & negotiation

existing distributor network

technical product demos

hunter mentality

high travel readiness

Job description

Ajax Systems is seeking a Regional Sales Leader for the UK North region. You will lead and develop the local sales team, drive market strategies, and secure partnerships with distributors, installers, and ARCs.

Strong sales leadership, security industry knowledge, and robust presentation skills are essential. You will travel across the UK North up to 70–80% to build relationships, demonstrate products, and influence specifications in a competitive security market.