Regional Sales Leader - UK South (Security Systems)

Ajax Systems; Luton; On-site; GBP 90,000 - 130,000; Full time

Job summary

Ajax Systems is seeking a dynamic regional sales leader for the UK South to drive growth and establish strong market presence across the region. You will lead a regional team, shape market strategies, and secure opportunities with distributors, installers, and system integrators.

The role requires extensive technical knowledge of security products, excellent presentation and negotiation skills, and a willingness to travel up to 70–80% of the time.

Qualifications

• Proven track record in B2B sales within the UK security sector (Intrusion, CCTV, Fire, or related security products).
• Management experience: hiring, onboarding, leading, motivating, and directing a high-performing regional sales team.
• Strong business acumen with an established network of contacts among UK distributors, installers, and integrators.
• Understanding of UK security industry standards, distribution channels, and vertical sectors.
• High technical competence with security products and the ability to conduct effective technical product demonstrations.
• Excellent presentation, negotiation, and interpersonal skills.
• Proactive, self-driven, and results-oriented with a strong hunter mentality.
• Willingness and ability to travel up to 70-80% of the time across the region as required by business needs.

Responsibilities

• Lead, mentor, and support the regional sales team in UK South to achieve individual and collective revenue targets.
• Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the region.
• Proactively identify and capture new business opportunities, securing meetings with key stakeholders and potential partners.
• Strategize, prepare, and deliver compelling presentations to engage business partners, specifiers, and industry decision-makers.
• Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features, benefits, and updates.
• Advocate for the inclusion of Ajax Systems products in system specifications to influence purchasing decisions.
• Actively represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility
• Gather market intelligence and customer feedback to guide management on product enhancements and future offerings.

Skills

B2B sales

Management experience

UK security industry network

Technical security product knowledge

Presentation & negotiation

Travel 70-80%

Job description

Ajax Systems is seeking a dynamic regional sales leader for the UK South to drive growth and establish strong market presence across the region. You will lead a regional team, shape market strategies, and secure opportunities with distributors, installers, and system integrators.

The role requires extensive technical knowledge of security products, excellent presentation and negotiation skills, and a willingness to travel up to 70–80% of the time.