UK South Sales Leader – Security Systems

Ajax Systems; Crawley; On-site; GBP 90,000 - 130,000; Full time

Job summary

Ajax Systems is seeking a high-impact Regional Sales Leader for UK South. You will lead, mentor, and scale a regional sales team, driving revenue growth across intrusion, CCTV, and related security products.

You will craft tailored market strategies, secure key meetings, build dealer and installer partnerships, and represent Ajax at trade shows. Will travel up to 70–80% to advance opportunities.

Qualifications

• Proven B2B sales in UK security sector.
• Experience leading and scaling regional sales teams in a technical environment.
• Strong presentation and negotiation skills with a customer-centric approach.
• Deep knowledge of UK distribution channels and security industry standards.

Responsibilities

• Lead, mentor, and support the regional sales team in UK South to achieve revenue targets.
• Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the region.
• Identify and capture new business opportunities, securing meetings with key stakeholders and potential partners.
• Strategize, prepare, and deliver compelling presentations to engage business partners, specifiers, and industry decision-makers.
• Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features and updates.
• Advocate for inclusion of Ajax Systems products in system specifications to influence purchasing decisions.
• Represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility.
• Gather market intelligence and customer feedback to guide management on product enhancements and future offerings.

Skills

UK B2B sales

Team leadership

Strategic sales

Presentations

Negotiation

Industry knowledge

Travel ready

Job description

Ajax Systems is seeking a high-impact Regional Sales Leader for UK South. You will lead, mentor, and scale a regional sales team, driving revenue growth across intrusion, CCTV, and related security products.

You will craft tailored market strategies, secure key meetings, build dealer and installer partnerships, and represent Ajax at trade shows. Will travel up to 70–80% to advance opportunities.