UK North Regional Sales Leader — Security Solutions

AJAX-System; United Kingdom; Remote; GBP 90,000 - 130,000; Full time

Job summary

Ajax Systems is seeking a dynamic UK North regional sales leader to drive revenue, expand market presence, and secure strategic partnerships across the security sector. You will lead a high-performing team, develop market strategies, and engage distributors, installers, and ARCs with compelling product demonstrations.

Travel up to 70–80% across the UK North will be required, and you will collaborate with marketing and product teams to tailor solutions for regional customers.

Qualifications

• Proven track record in B2B sales within the UK security sector (Intrusion, CCTV, Fire, or related products).
• Management experience: hiring, onboarding, leading, motivating, and directing a high-performing regional sales team.
• Strong business acumen with an established network of contacts among UK distributors, installers, and integrators.
• Understanding of UK security industry standards, distribution channels, and vertical sectors.
• High technical competence with security products and the ability to conduct effective technical product demonstrations.
• Excellent presentation, negotiation, and interpersonal skills.
• Willingness and ability to travel up to 70–80% of the time across the UK North region as required by business needs.

Responsibilities

• Lead, mentor, and support the regional sales team in UK North to achieve individual and collective revenue targets.
• Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the northern region.
• Proactively identify and capture new business opportunities, securing meetings with key stakeholders and potential partners.
• Strategize, prepare, and deliver compelling presentations to engage business partners, specifiers, and industry decision-makers.
• Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of product features, benefits, and updates.
• Advocate for the inclusion of Ajax Systems products in system specifications to influence purchasing decisions.
• Actively represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility.
• Gather market intelligence and customer feedback to guide management on product enhancements and future offerings.

Skills

B2B sales

Management experience

UK security market

Technical product demos

Presentation skills

Negotiation

Interpersonal skills

Travel flexibility

Job description

Ajax Systems is seeking a dynamic UK North regional sales leader to drive revenue, expand market presence, and secure strategic partnerships across the security sector. You will lead a high-performing team, develop market strategies, and engage distributors, installers, and ARCs with compelling product demonstrations.

Travel up to 70–80% across the UK North will be required, and you will collaborate with marketing and product teams to tailor solutions for regional customers.