Regional Sales Leader, UK North — Security Systems

Ajax Systems; Leeds; On-site; GBP 70,000 - 110,000; Full time

Job summary

Ajax Systems, a leading security technology company, seeks a strategic UK North Regional Sales Leader to drive revenue, lead a regional team, and expand market presence across the northern UK. You will develop tailored market plans, build high-trust relationships with distributors and installers, and advocate for Ajax product integrations in system specifications.

The role requires strong B2B sales experience in the UK security sector, excellent presentation and negotiation skills, and a

Qualifications

• Proven track record in B2B sales within the UK security sector (Intrusion, CCTV, Fire, or related security products).
• Management experience: hiring, onboarding, leading, motivating, and directing a high‑performing regional sales team.
• Strong business acumen with an established network among UK distributors, installers, and integrators.
• Understanding of UK security industry standards, distribution channels, and vertical sectors.
• High technical competence with security products and ability to conduct effective technical demonstrations.
• Excellent presentation, negotiation, and interpersonal skills.
• Proactive, self-driven, and results-oriented with a hunter mentality.
• Willingness and ability to travel up to 70-80% of the time across the UK North region.

Responsibilities

• Lead, mentor, and support the regional sales team in UK North to achieve revenue targets.
• Formulate and execute tailored market strategies and commercial plans for Ajax Systems products across the northern region.
• Proactively identify and capture new business opportunities and secure meetings with key stakeholders and partners.
• Strategize, prepare, and deliver compelling presentations to engage partners, specifiers, and industry decision-makers.
• Foster high-trust relationships with dealers, installers, and ARCs, ensuring clear communication of features and updates.
• Advocate for inclusion of Ajax Systems products in system specifications to influence purchasing decisions.
• Represent Ajax Systems at trade shows, marketing events, and industry exhibitions to enhance brand visibility.
• Gather market intelligence and customer feedback to guide management on product enhancements.

Skills

B2B sales

UK security market

Negotiation

Presentation

Networking

Travel readiness

Job description

Ajax Systems, a leading security technology company, seeks a strategic UK North Regional Sales Leader to drive revenue, lead a regional team, and expand market presence across the northern UK. You will develop tailored market plans, build high-trust relationships with distributors and installers, and advocate for Ajax product integrations in system specifications.

The role requires strong B2B sales experience in the UK security sector, excellent presentation and negotiation skills, and a