UK Enterprise Wireless Channel & Direct Sales Lead

Ericsson GmbH; Reading; On-site; GBP 60,000 - 90,000; Full time

Job summary

Ericsson GmbH in Reading, United Kingdom, seeks a Partner Sales Associate to drive sales of enterprise wireless solutions through direct and channel partnerships across the UK. You will recruit partners, enable sales teams, and manage key enterprise accounts to meet growth targets.

You will build relationships with resellers, distributors, carriers, and enterprise customers, coordinate cross-functional efforts, and travel within the UK and occasionally internationally to support regional

Qualifications

• Bachelor’s degree and 4+ years in regional or channel sales, ideally in wireless IT infrastructure or SaaS.
• Proven ability to drive revenue through both direct sales and channel-led models.
• Strong communicator with demonstrated skills in building relationships and influencing stakeholders.
• Experience mentoring or enabling sales teams and partners; ability to work across time zones and functions.
• High business acumen with solid planning, forecasting, and CRM discipline.
• Self-starter with a growth mindset and ability to adapt in a fast-paced, team-oriented environment.
• Willingness to travel throughout the UK and occasionally internationally.

Responsibilities

• Own and drive partner and direct sales activities within the UK, meeting revenue, margin, and growth targets.
• Identify, recruit, and develop channel partners aligned with the company’s enterprise wireless solutions growth strategy.
• Build strong, productive relationships with key personnel at partner organizations and enterprise customers.
• Train, coach, and support partner and carrier sales teams to ensure effective positioning and selling of enterprise wireless solutions.
• Collaborate cross-functionally (inside sales, marketing, support, and operations) to fulfill customer and partner expectations.
• Track and manage pipeline, forecast accurately, and report sales performance against goals.
• Execute co-marketing campaigns and represent the company at regional trade shows and industry events.

Skills

Channel sales

Relationship building

CRM discipline

Forecasting

Cross-functional collaboration

Travel availability

Education

Bachelor's degree

Tools

CRM software

Job description

Ericsson GmbH in Reading, United Kingdom, seeks a Partner Sales Associate to drive sales of enterprise wireless solutions through direct and channel partnerships across the UK. You will recruit partners, enable sales teams, and manage key enterprise accounts to meet growth targets.

You will build relationships with resellers, distributors, carriers, and enterprise customers, coordinate cross-functional efforts, and travel within the UK and occasionally internationally to support regional