Partner Sales Associate

Ericsson; Reading; On-site; GBP 45,000 - 65,000; Full time

Job summary

Ericsson is seeking a Partner Sales Associate for the UK to drive revenue through a blend of direct customer engagement and indirect channel partnerships. You will develop and expand partnerships with resellers, distributors, and cellular carriers while also engaging directly with enterprise customers to understand connectivity needs.

Your success will be measured by regional revenue growth, partner enablement, and market expansion across the UK, with travel as part of the role and opportunities

Qualifications

• Bachelor's degree and 4+ years of regional or channel sales experience, preferably in wireless networking, IT infrastructure, or SaaS.
• Proven ability to drive revenue through direct and channel-led models.
• Strong communicator with ability to influence stakeholders.

Responsibilities

• Own and drive partner and direct sales activities within the UK, meeting revenue, margin, and growth targets.
• Identify, recruit, and develop channel partners aligned with growth strategy.
• Build strong relationships with partner organisations and enterprise customers.
• Train, coach, and support partner and carrier sales teams for effective positioning.
• Collaborate cross-functionally to fulfill customer and partner expectations.
• Track and manage pipeline, forecast accurately, and report sales performance.
• Execute co-marketing campaigns and represent the company at regional trade shows and industry events.

Skills

Channel sales

Sales leadership

Relationship building

Forecasting

CRM discipline

Education

Bachelor’s degree

Tools

Salesforce

Job description

About The Role

As a Partner Sales Associate for the UK, you will be responsible for driving sales of our enterprise-grade wireless solutions through a combination of direct customer engagement and indirect channel partnerships. This dual-focus role requires both strategic relationship-building and hands-on sales execution. You will develop and expand partnerships with resellers, distributors, and cellular carriers while also engaging directly with enterprise customers to understand their connectivity needs. Your success will be measured by regional revenue growth, partner enablement, and market expansion in one of our most strategically important regions.

About The Role

As a Partner Sales Associate for the UK, you will be responsible for driving sales of our enterprise-grade wireless solutions through a combination of direct customer engagement and indirect channel partnerships. This dual-focus role requires both strategic relationship-building and hands-on sales execution. You will develop and expand partnerships with resellers, distributors, and cellular carriers while also engaging directly with enterprise customers to understand their connectivity needs. Your success will be measured by regional revenue growth, partner enablement, and market expansion in one of our most strategically important regions.

Responsibilities

• Own and drive partner and direct sales activities within the UK, meeting revenue, margin, and growth targets.
• Identify, recruit, and develop channel partners aligned with the company’s enterprise wireless solutions growth strategy.
• Build strong, productive relationships with key personnel at partner organizations and enterprise customers.
• Train, coach, and support partner and carrier sales teams to ensure effective positioning and selling of enterprise wireless solutions.
• Collaborate cross-functionally (inside sales, marketing, support, and operations) to fulfill customer and partner expectations.
• Track and manage pipeline, forecast accurately, and report sales performance against goals.
• Execute co-marketing campaigns and represent the company at regional trade shows and industry events.

Qualifications

• Bachelor’s degree and 4+ years of successful experience in regional or channel sales, ideally in wireless networking, IT infrastructure, or SaaS.
• Proven ability to drive revenue through both direct sales and channel-led models.
• Strong communicator with demonstrated skills in building relationships and influencing stakeholders.
• Experience mentoring or enabling sales teams and partners; ability to work across time zones and functions.
• High business acumen with solid planning, forecasting, and CRM discipline.
• Self-starter with a growth mindset and ability to adapt in a fast-paced, team-oriented environment.
• Willingness to travel throughout the UK and occasionally internationally.