UK Partner & Direct Sales Lead, Enterprise Wireless

Ericsson GmbH; Reading; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Ericsson GmbH in the United Kingdom seeks a Partner Sales Associate to drive enterprise wireless solutions through direct and channel channels. You will develop partnerships with resellers, distributors, and carriers while engaging enterprise customers to understand connectivity needs.

You will be measured on regional revenue growth, partner enablement, and market expansion, requiring strong relationship-building, strategic selling, and cross-functional collaboration across sales, marketing,

Qualifications

• Bachelor’s degree and 4+ years in regional or channel sales, ideally in wireless networking, IT infrastructure, or SaaS.
• Proven ability to drive revenue through both direct sales and channel-led models.
• Strong communicator with demonstrated skills in building relationships and influencing stakeholders.
• Experience mentoring or enabling sales teams and partners; ability to work across time zones and functions.
• High business acumen with solid planning, forecasting, and CRM discipline.

Responsibilities

• Own and drive partner and direct sales activities within the UK, meeting revenue, margin, and growth targets.
• Identify, recruit, and develop channel partners aligned with the company’s enterprise wireless solutions growth strategy.
• Build strong, productive relationships with key personnel at partner organizations and enterprise customers.
• Train, coach, and support partner and carrier sales teams to ensure effective positioning and selling of enterprise wireless solutions.
• Collaborate cross-functionally (inside sales, marketing, support, and operations) to fulfill customer and partner expectations.
• Track and manage pipeline, forecast accurately, and report sales performance against goals.
• Execute co-marketing campaigns and represent the company at regional trade shows and industry events.

Skills

Channel sales

Enterprise wireless

CRM discipline

Forecasting

Cross-functional collaboration

Stakeholder influence

Education

Bachelor's degree

Tools

CRM systems

Job description

Ericsson GmbH in the United Kingdom seeks a Partner Sales Associate to drive enterprise wireless solutions through direct and channel channels. You will develop partnerships with resellers, distributors, and carriers while engaging enterprise customers to understand connectivity needs.

You will be measured on regional revenue growth, partner enablement, and market expansion, requiring strong relationship-building, strategic selling, and cross-functional collaboration across sales, marketing,