UK & EMEA HVAC/BMS Sales Leader

Vaisala Oyj; Birmingham; On-site; GBP 60,000 - 90,000; Full time

Job summary

Vaisala Oyj is seeking a high-impact Sales leader based in the UK to own a multi-country EMEA territory, focusing on the UK plus Denmark, Norway, Iceland, and selected Middle East markets, plus South Africa. You will drive growth in HVAC, BMS, building automation and critical-building applications through direct sales and strong partner networks.

You will shape territory strategy, build robust pipelines, engage with system integrators and end customers, and collaborate with Vaisala's global

Qualifications

• Proven experience in B2B technical sales within HVAC, BMS, building automation, controls or related industries.
• Strong knowledge of HVAC, BMS or building-services sector.
• Experience selling through system integrators, contractors, consultants or OEMs.
• Experience managing multi-country territories or international markets.
• Ability to identify and develop new business opportunities and build a robust pipeline.
• Strong commercial and negotiation skills with senior stakeholders.

Responsibilities

• Develop and execute a clear territory sales strategy aligned with Vaisala's wider EMEA Critical Buildings growth plan.
• Grow direct sales through system integrators, HVAC contractors, BMS companies, consultants and strategic end customers.
• Identify, target and develop high-value new accounts across the assigned countries.
• Build a sustainable pipeline of new business across the UK and wider territory.
• Increase adoption of Vaisala temperature, humidity, CO2, pressure and other measurement solutions.
• Influence consultants, engineering organisations and integrators to include Vaisala solutions in specifications.
• Develop relationships at multiple levels within target organisations, including engineering, procurement and senior management.
• Identify opportunities within existing customers to expand Vaisala's product footprint.
• Manage the complete sales process from prospecting to close.
• Collaborate with technical, marketing, customer service and product teams to craft customer solutions.
• Share market intelligence and monitor trends, competitors and opportunities.
• Maintain accurate sales pipeline and forecast across the territory.
• Support cross-country opportunities within multinational projects.
• Take ownership of sales targets and growth within the assigned markets.

Skills

B2B sales

Account management

HVAC

BMS

Building automation

CRM

International experience

Travel willingness

Job description

Vaisala Oyj is seeking a high-impact Sales leader based in the UK to own a multi-country EMEA territory, focusing on the UK plus Denmark, Norway, Iceland, and selected Middle East markets, plus South Africa. You will drive growth in HVAC, BMS, building automation and critical-building applications through direct sales and strong partner networks.

You will shape territory strategy, build robust pipelines, engage with system integrators and end customers, and collaborate with Vaisala's global