Trade Marketing Lead – Craft & Premium Spirits

Master of Malt; Tonbridge; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading drinks company in Tonbridge is seeking a Trade Marketing Manager to drive strategic marketing initiatives across retail, wholesale, and eCommerce sectors. You will be responsible for developing and executing marketing strategies that enhance brand visibility and sales. Ideal candidates will have proven trade marketing experience in FMCG, strong eCommerce knowledge, and excellent communication skills. Join a vibrant team and help shape the future of innovative beverage brands while enjoying competitive pay and generous benefits.

Benefits

Generous staff discount

Competitive pay

Autonomy in role

Qualifications

• Proven experience as a Trade Marketing Manager, ideally within FMCG.
• Strong understanding of eCommerce and digital marketing.
• Commercially minded with a track record of driving sales through marketing.

Responsibilities

• Developing channel-specific trade marketing and sales strategies.
• Planning and forecasting sales linked to marketing activity.
• Managing brand marketing budgets to meet targets.
• Creating sales tools to support sales teams.
• Delivering best-in-class execution across various channels.

Skills

Trade Marketing experience

eCommerce and digital marketing

Commercial mindset

Organizational skills

Cross-functional teamwork

Category experience in premium or craft spirits

Education

WSET qualification (Higher Level)

Job description

A leading drinks company in Tonbridge is seeking a Trade Marketing Manager to drive strategic marketing initiatives across retail, wholesale, and eCommerce sectors. You will be responsible for developing and executing marketing strategies that enhance brand visibility and sales. Ideal candidates will have proven trade marketing experience in FMCG, strong eCommerce knowledge, and excellent communication skills. Join a vibrant team and help shape the future of innovative beverage brands while enjoying competitive pay and generous benefits.