Subscriptions Growth Lead – Ecommerce & Retention

THG; Manchester; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Staff discount

Bus pass

Staff shop

Job summary

THG is seeking a commercially minded Subscriptions Manager to join the Myprotein Ecommerce team in Manchester. You will own and optimise the subscription journey end-to-end—from acquisition and onboarding to engagement, retention and reactivation.

You’ll turn customer insight and commercial data into initiatives driving recurring revenue across digital channels. You will collaborate with Ecommerce, CRM, Product and Marketing teams, leverage data to grow subscriber base, improve retention and

Qualifications

• Experience managing or growing a subscription, membership, loyalty or recurring-revenue proposition.
• Strong understanding of Ecommerce and digital customer journeys.
• Proven experience using data and customer insight to identify growth opportunities.
• A strong commercial understanding of acquisition, retention, churn and customer lifetime value.
• Experience working cross-functionally with Product, CRM, Marketing, Data and Trading teams.
• Excellent analytical skills and confidence working with performance data and KPIs.
• Experience developing and executing testing and optimisation programmes.
• Strong stakeholder management and communication skills.
• A proactive, hands-on approach with the ability to move quickly in a fast-paced environment.
• A genuine interest in fitness, nutrition, Ecommerce and the Myprotein customer.

Responsibilities

• Own the overall subscriptions strategy and roadmap, aligned to Myprotein’s Ecommerce and commercial objectives.
• Drive subscription acquisition, conversion, retention and customer lifetime value.
• Analyse subscription performance and customer behaviour to identify opportunities for growth and optimisation.
• Develop and test propositions, pricing, promotions, benefits and customer journeys that improve subscription uptake and retention.
• Work closely with CRM and Marketing teams to develop targeted communications across the subscription lifecycle.
• Partner with Product and Technology teams to improve the subscription experience across website, app and other digital touchpoints.
• Own key subscription KPIs, including subscriber growth, conversion, churn, retention, LTV, revenue and engagement.
• Build regular performance reporting and provide clear commercial recommendations to senior stakeholders.
• Lead A/B testing and continuous optimisation of the subscription proposition and customer journey.
• Identify opportunities to reduce churn and increase customer frequency and basket value.
• Work cross-functionally with Trading, Merchandising, Customer Service, Finance, Supply Chain and Operations to ensure a seamless subscription experience.
• Keep up to date with ecommerce, loyalty and subscription trends, bringing new ideas and best practice into the business.

Skills

Subscriptions

Data analysis

Ecommerce

Cross-functional

KPI tracking

Tools

CRM systems

AB testing tools

Analytics platforms

Job description

THG is seeking a commercially minded Subscriptions Manager to join the Myprotein Ecommerce team in Manchester. You will own and optimise the subscription journey end-to-end—from acquisition and onboarding to engagement, retention and reactivation.

You’ll turn customer insight and commercial data into initiatives driving recurring revenue across digital channels. You will collaborate with Ecommerce, CRM, Product and Marketing teams, leverage data to grow subscriber base, improve retention and