Strategic Sales Director - UK Protection and Partnerships

Guardian Financial Services Limited; Reading; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Private Medical Insurance

Company Pension

Private dental insurance

EV Salary Sacrifice

Cycle to Work

Travel Insurance

Medical Cash Plan

Gym memberships

24/7 GP

25 days holiday

Job summary

Guardian Financial Services Limited is seeking an experienced Sales Director to lead the execution of our UK sales strategy, drive growth through partners and advisers, and shape our distribution model.

Reporting to the Head of Commercial Strategy, you will build and lead high-performing teams, manage budgets, and ensure customer outcomes while traveling nationally to develop strategic relationships.

Qualifications

• Significant senior leadership experience in sales or commercial leadership.
• Extensive knowledge of the UK intermediary market, ideally in protection or related financial services.
• Proven track record of developing and leading sales strategies that deliver sustainable growth.
• Experience leading multiple sales channels and senior leaders.
• Strong ability to influence senior stakeholders and negotiate.

Responsibilities

• Lead the execution of Guardian's sales strategy across channels.
• Develop and manage strategic partnerships and distribution relationships.
• Translate commercial strategy into a clear, insight-led sales plan.
• Oversee performance management and accountability for results.
• Travel nationally as required.

Skills

Senior leadership

UK intermediary market

Sales strategy leadership

Multi-channel leadership

Team development

Strategic partnerships

Budget and forecasting

Data-driven decisions

Regulatory risk management

Stakeholder influence

Presentation & communication

Travel readiness

Job description

Guardian Financial Services Limited is seeking an experienced Sales Director to lead the execution of our UK sales strategy, drive growth through partners and advisers, and shape our distribution model.

Reporting to the Head of Commercial Strategy, you will build and lead high-performing teams, manage budgets, and ensure customer outcomes while traveling nationally to develop strategic relationships.