Store Manager

Stoke City Football Club; Stoke-on-Trent; On-site; GBP 32,000 - 42,000; Full time

Job summary

Stoke City Football Club is seeking a dedicated Store Manager to lead and develop our retail operation at the bet365 Stadium in Stoke-on-Trent. The role requires strong commercial focus, team leadership and a passion for delivering an exceptional supporter experience.

The successful candidate will oversee day-to-day store operations, manage staffing, drive sales, and ensure high standards of service during regular hours and matchdays. DBS checks will be completed prior to employment.

Qualifications

• Proven experience in a retail management role with a strong commercial focus.
• Excellent leadership, communication and motivational skills.
• Customer focused mindset delivering an exceptional supporter and visitor experience.
• Strong organisational skills and proficiency in retail sales systems.
• Ability to remain positive and composed in challenging situations.
• Safeguarding and DBS checks will be obtained prior to employment.

Responsibilities

• Motivate and coach a team of Retail Assistants to drive sales and deliver excellent service.
• Set and model sales and service standards and lead by example on the shop floor.
• Deploy staff effectively across the store in response to customer demand.
• Manage staffing levels, rotas and costs in line with budgetary requirements.
• Prioritise staff development and raise performance through regular coaching.
• Minimise stock loss through robust security procedures and routine stocktaking.
• Develop and maintain departmental processes and operational standards.

Skills

Retail management

Leadership

Customer service

Sales targets

Stock control

Retail software

Tools

POS systems

Inventory software

Job description

Stoke City Football Club is looking for a dedicated and commercially minded Store Manager to support our retail operations. Primarily based at the bet365 Stadium, you may also be required to work at other locations to meet the needs of the business.

Reporting to the Head of Retail and Ticketing, you will play a pivotal role in driving commercial success, overseeing day to day store operations and creating an exemplary supporter experience that reflects our proud Club values.

This position is offered on a full-time, permanent basis. Working hours will typically align with standard store opening hours (Tuesday to Saturday), with flexibility required to cover matchday fixtures outside of standard operating days, as well as extended trading around peak sales periods such as kit launches and Christmas.

Main Responsibilities:

• Motivating and inspiring a team of Retail Assistants to drive sales, achieve targets and deliver best in class customer service.
• Setting the benchmark for sales and service standards and leading by example on the shop floor.
• Deploying staff effectively across the store in response to customer demand.
• Managing staffing levels, rotas and costs in accordance with budgetary and business requirements.
• Prioritising staff development and raising performance standards through regular coaching.
• Minimising stock loss through robust security procedures, supervising deliveries and conducting routine stocktaking.
• Developing and maintaining departmental processes, supporting documentation and operational standards.

Key Skills, Experiences and Qualifications

• Proven experience in a retail management role, with a strong commercial focus.
• Excellent leadership, communication and motivational skills with a proven ability to coach and develop a team.
• Customer focused mindset dedicated to delivering an exceptional supporter and visitor experience.
• Strong organisational and administrative skills, with proficiency in retail sales systems.
• Ability to remain positive and composed in challenging situations.

This organisation is committed to safeguarding and promoting the welfare of children and adults at risk and expects all staff and volunteers to share this commitment. Background checks and DBS checks at the appropriate level will be obtained prior to employment commencing.

Closing date for applications is Thursday 5th November 2026.

Stoke City Football Club endorses the principle of Equality and will strive to ensure that everyone who wishes to be involved in the Club will be treated fairly and with respect, regardless of their age, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, religion and belief, sex or sexual orientation.

By applying to us you are agreeing to share your Personal Data in accordance with our Recruitment Privacy Policy which can be found at www.stokecityfc.com/recruitment-privacy-policy/

The Club is committed to providing access and opportunities for all members of the community to take part in without threat of intimidation, victimisation, harassment, bullying and abuse. Any person associated with the Club can be assured of an environment in which their rights, dignity and individual worth are respected and in particular, that they are able to enjoy their engagement at the Club.